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Automobili Lamborghini Opens New Showroom In South Dade, Florida, Showcasing Hybrid Lineup
Automobili Lamborghini has unveiled its latest showroom in Florida, showcasing its full hybrid lineup. This includes the newly introduced Temerario super sports car, the powerful Revuelto HPEV, and the next-generation Urus SE Super SUV. The event was attended by key executives such as Stephan Winkelmann, Federico Foschini, and Andrea Baldi. "2024 has proven to be another successful year for Lamborghini on a global level with record-breaking results in terms of deliveries, revenues and operating profit in the first nine months," said Winkelmann.
The new showroom is located at 17415 S Dixie Hwy, Miami, FL 33157. It highlights Italian automotive design and engineering excellence. The facility features Lamborghini's updated corporate design and advanced technology for an immersive brand experience. Customers can explore Collezione and Accessori Originali fashion offerings and personalize their cars in the Ad Personam customization room.
Lamborghini's growth is evident with 8,411 cars delivered globally in the first nine months of 2024. This marks an 8.6% increase compared to the same period in 2023. The company generated €2,434 million in revenue and achieved an operating profit of €678 million during this time. These results support Lamborghini's ongoing electrification efforts under its Direzione Cor Tauri program.
Florida remains a significant market for Lamborghini, accounting for 20% of total U.S. sales in Q3. The new showroom is the seventh in Florida, reflecting Lamborghini's commitment to its customers in the region. "As the year comes to a close, we could not have asked for a better way to celebrate than with the opening of our latest showroom in Florida," Winkelmann added.
Guests at the opening event experienced Lamborghini's complete hybrid lineup firsthand. The Temerario boasts a power output of 920 CV (907 horsepower) and accelerates from 0-100 km/h (0-62 mph) in just 2.7 seconds. It joins the Revuelto HPEV, which features a V12 engine paired with three electric motors and an 8-speed dual-clutch transmission capable of exceeding speeds of 350 km/h (217 mph).
The Urus SE hybrid version also made its debut at the event, offering an impressive 800 CV (789 horsepower). This model continues to build on Lamborghini's legacy as it transitions towards hybridization across its entire model range.
Focus on Electrification
Lamborghini is advancing its electrification strategy through its Direzione Cor Tauri program. The company aims to hybridize all models as part of this initiative. The recent showroom opening underscores this commitment while providing customers with access to cutting-edge automotive technology.
The new showroom not only showcases vehicles but also offers a glimpse into Lamborghini's future direction. With state-of-the-art facilities and personalized services, it enhances customer engagement while reinforcing brand loyalty among enthusiasts.
Lamborghini continues to thrive globally with strong sales figures and innovative product offerings like those displayed at their Miami showroom opening event.
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