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Audi Partners With Inter Miami CF To Elevate Soccer's Profile In The U.S.
Audi and Inter Miami CF have announced a significant partnership, making Audi the Official Premium Automotive Partner of the Club. This collaboration highlights both entities' dedication to performance and excellence, both on and off the field. The announcement coincides with Inter Miami’s rise in Major League Soccer (MLS) since its 2020 debut.
Inter Miami CF has seen substantial growth in its fifth season, embodying its ‘Freedom to Dream’ ethos by signing top-tier players and coaches. The Club won its first trophy, the 2023 Leagues Cup, sparking commercial success and gaining millions of fans globally. This partnership with Audi comes at a time when soccer is gaining momentum in North America.
Emilie Cotter, SVP and Chief Marketing Officer at Audi of America, stated, "As leaders in our respective categories, both Audi and Inter Miami share a commitment to delivering exceptional performance." She added that the increased excitement around the Club has been remarkable. "We’re committed to shaping the future of this sport together through a growing and energized fanbase in South Florida and beyond," she said.
Inter Miami CF President of Business Operations, Xavier Asensi, expressed enthusiasm about partnering with Audi. "We are thrilled to ride alongside a forward-thinking and innovative brand like Audi during this momentous point in our Club’s history," he said. "Our mutual commitment to excellence will drive unique initiatives, catering to our passionate and diverse fanbase."
The partnership allows Audi of America and its South Florida dealers to connect with an important customer segment as they prepare for their largest new product launch ever. Fans can engage with Audi through various activations such as test drives and digital content on the Club’s platforms. Additionally, stadium LED displays and in-game content will feature Audi branding.
Owners of select MY 23/24 Audi vehicles can purchase specially designed Inter Miami CF themes for their MMI systems. These themes transform vehicle interiors with wallpapers celebrating the Club. This curated collection is available on the myAudi Marketplace via the myAudi smartphone app.
Audi's Broader Impact
Audi has been MLS's official automotive partner since 2015, significantly contributing to youth player development. Their efforts have expanded educational resources for over 3,800 youth players and increased housing options for more than 350 youth players. They have also provided $5 million in support to MLS academies.
The "Audi Goals Drive Progress" program launched in 2019 funds enhancements for young players at MLS academies. It now extends beyond player development to financially support community initiatives led by MLS players. This initiative underscores Audi's commitment to nurturing talent across the league.
About Inter Miami CF
Inter Miami CF is an American professional sports team in its fifth MLS season. The Club plays and trains at a 34-acre facility in Fort Lauderdale, Florida, which includes Chase Stadium, a training center, and seven fields. Besides the MLS team, Inter Miami fields an MLS NEXT Pro team and runs a youth Academy for ages U-12 to U-19.
About Audi of America
Audi of America aims for an electric future with plans for at least 30 percent of its U.S. model lineup to be electrified by 2025. Globally committed to net CO2 neutrality by 2050, Audi sold a record-breaking 228,550 vehicles in the U.S. in 2023. Among these were more fully electric models than ever before, alongside record sales for Audi Sport.
This partnership between Audi and Inter Miami CF signifies a shared vision for excellence and innovation while engaging a growing fanbase both locally and globally.
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