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Aston Martin Expands UK Retail Presence With New Dealerships In Birmingham And Leeds
Aston Martin is expanding its presence in the UK with new dealerships, showcasing its ultra-luxury vision. The brand recently opened Aston Martin Birmingham, near its Warwickshire headquarters, following a £10 million investment by Grange, part of Cambria Automobiles. This state-of-the-art location in Solihull spans 1204m2 and has created 30 jobs.
The Birmingham dealership features a bespoke Q by Aston Martin lounge, offering high levels of personalisation. Customers can digitally configure their cars using advanced technology and explore various physical samples. The showroom displays eight curated models and provides a luxurious handover experience. It also supports vehicle maintenance with a seven-bay aftersales facility equipped with the latest technology.
Aston Martin's expansion continues with a new dealership in Leeds, operated by JCT600 at Brooklands. This 1468m2 facility includes an ultra-luxury lounge and specification space, displaying up to 10 models at once. It offers exceptional sales and aftersales service, featuring a nine-bay aftersales area and curated parts section for enhanced customer engagement.
The new UK dealerships are the first to adopt Aston Martin's updated corporate identity, inspired by its flagship location in New York. Additionally, Marshall Motor Group joins the UK dealer network from Sevenoaks, representing the South East. The network plans further developments throughout 2024 and 2025.
Aston Martin is also expanding internationally with new showrooms in Europe and Asia. Upcoming locations include Baden-Baden, Nürnberg, Hamburg, and Prague before the end of 2024. In Asia, Aston Martin Seoul will reopen this month following earlier openings in Tokyo and Suwon.
Marco Mattiacci, Global Chief Brand & Commercial Officer at Aston Martin stated: "The investment in these landmark new UK retail locations comes at the perfect time, as we bring to market the most diverse, dynamic and desirable portfolio within the ultra-luxury and high-performance automotive segments." He highlighted the availability of models like Vantage, DBX707, DB12, and Vanquish at these world-class dealerships.
Aston Martin's Vision for the Future
Aston Martin aims to be a leading ultra-luxury British brand known for style and performance. Founded in 1913 by Lionel Martin and Robert Bamford, it combines technology with craftsmanship to create acclaimed models like Vanquish and Valkyrie. The company plans to introduce electric sports cars by 2030 as part of its sustainability strategy.
The brand's sports cars are produced in Gaydon while its luxury SUVs are manufactured in St Athan, Wales. Aston Martin Lagonda is listed on the London Stock Exchange and aims for net-zero manufacturing by 2030. Lawrence Stroll became Executive Chairman in 2020 alongside significant investments.
The company's commitment to innovation is evident through its involvement with Aston Martin Aramco Formula One® Team. This marks a new era for Aston Martin as it continues to expand both domestically and internationally.
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