All-New Dacia Duster Secures 'Small SUV Of The Year' Title Before UK Launch

Published: Friday, July 5, 2024, 2:36 [IST]

The All-New Dacia Duster has clinched the ‘Small SUV of the Year’ title at the Auto Express New Car Awards 2024. This accolade comes before its official UK launch later this year, continuing the legacy of its predecessor. Over 15,000 UK car buyers have already shown interest in the new model via Dacia’s website.

In addition to the Duster's win, the Dacia Jogger received commendations in the ‘Family Car’ and ‘Affordable Hybrid’ categories. This recognition follows several awards that Dacia secured at last year's ceremony, highlighting the brand's consistent performance.

Paul Barker, Editor at Auto Express, praised the new Duster: "The new Dacia Duster takes everything that we loved about the old one, and makes it better. It looks even more strong and chunky, it’s more efficient and practical than ever and all wrapped up in a very affordable package. Everything we look for in a great small SUV."

The latest generation of the Duster boasts a tougher design based on the CMF-B platform. This platform not only increases passenger and luggage space but also supports electrified powertrains with mild-hybrid and full-hybrid technologies. The 4x4 version enhances off-road capabilities, offering superior ground clearance compared to rivals.

Luke Broad, Dacia Brand Director for the UK, commented on the award: "Even before the official UK launch the All-New Duster is adding to the model’s award-winning legacy. New and existing Duster fans will have already seen the positive reviews, but this award goes a step further and officially tells anyone who’s considering the All-New Duster that as soon as it arrives on our shores, it will be the best small SUV in the UK."

Auto Express New Car Awards

The Auto Express New Car Awards recognise excellence across various categories in the automotive industry. Winners are chosen based on criteria important to car buyers, helping them make informed decisions regardless of their budget or requirements.

The All-New Duster features a more digitally connected interior with sustainable materials throughout. Its robust style is complemented by enhanced capabilities, making it a standout choice in its segment.

Dacia was founded in 1968 and relaunched by Renault Group in 2004 across Europe and Mediterranean countries. Known for offering value-for-money cars, Dacia has sold over 8 million vehicles since 2004. The brand launched in the UK in January 2013 and has sold more than 250,000 vehicles there to date.

Dacia models like Sandero, Jogger, Spring, and especially Duster have become market references. Sandero has been Europe's best-selling retail car annually since 2017, while Duster has led SUV sales to European private customers since 2018.

The All-New Dacia Duster's early success at these awards underscores its potential impact upon its official release later this year.