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Alfa Romeo Partners With Top Chef Canada Season 11 As Official Vehicle Sponsor And Grand Prize Contributor
Alfa Romeo has been named the official luxury SUV sponsor for "Top Chef Canada" season 11. The winner of this season will receive a 2024 Alfa Romeo Tonale plug-in hybrid electric vehicle (PHEV) as part of their prize. This popular culinary competition returns on October 14 at 10 p.m. ET/PT on Food Network Canada and STACKTV.
The collaboration between Alfa Romeo and "Top Chef Canada" highlights a shared commitment to excellence and innovation. Larry Dominique, SVP, head of Alfa Romeo North America, expressed excitement about the partnership, stating, "We are thrilled to announce Alfa Romeo as the exclusive vehicle sponsor of 'Top Chef Canada' as this partnership brings together two distinct crafts that epitomize excellence, innovation and a passion for performance."
Throughout the season, chefs and judges will experience the Alfa Romeo Tonale PHEV firsthand. This vehicle will transport them to various off-site challenges and cooking events, including a mid-season trip to the countryside. The sponsorship also includes Alfa Romeo branding across broadcasts and digital platforms with custom content featuring the chefs and judges inside the Tonale.
The Alfa Romeo Tonale represents a significant transformation for the brand. Known as "La Metamorfosi," it marks a new era of luxury, electrification, and connectivity while maintaining its race-inspired heritage. As Alfa Romeo's first C-SUV, it combines over 110 years of history with modern performance features.
The Tonale offers a plug-in hybrid option with up to 53 kilometres of electric range. It boasts best-in-class 285 horsepower and 347 lb.-ft. of torque. Additionally, it includes driver-assistance systems, Uconnect 5 connectivity platform with Alfa Connect, Italian styling, and dynamic driving from its Frequency Damping Suspension system.
Founded in Milan in 1910, Alfa Romeo has crafted some of the most stylish cars in automotive history. Today, it continues to innovate with models like the Stelvio SUV and Giulia sedan. The introduction of the compact SUV Tonale marks an evolution towards electrification under Stellantis' global portfolio.
About Top Chef Canada
"Top Chef Canada" is based on NBCUniversal's Emmy Award-winning series "Top Chef." Produced by Insight Productions for Food Network Canada, it showcases Canada's culinary talent on an international stage. Corus Entertainment Inc., which owns Food Network Canada, is a leading media company offering diverse content across multiple platforms globally.
Corus Entertainment has been engaging audiences since 1999 through various television services, radio stations, digital platforms, and more. Its premium brands include Global Television, W Network, HGTV Canada among others. Corus also partners with Pluto TV for domestic advertising representation.
This partnership between Alfa Romeo and "Top Chef Canada" underscores both entities' dedication to quality and innovation in their respective fields.
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