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2025 Hyundai Santa Cruz XRT Wins Compact Truck Of Texas At TAWA's Annual Truck Rodeo
The 2025 Hyundai Santa Cruz XRT has been awarded the title of Compact Truck of Texas by the Texas Auto Writers Association (TAWA). This accolade was announced during the TAWA annual Truck Rodeo, which took place on September 26-27, 2024. The event is a significant gathering where automotive experts assess new vehicles based on their performance, value, and appeal.
Hyundai Motor America offers a diverse range of technology-rich vehicles in the U.S., including cars, SUVs, and electrified models. The company supports Hyundai Motor Company’s Progress for Humanity vision through its extensive operations in the U.S. These include its North American headquarters in California and the Hyundai Motor Manufacturing Alabama assembly plant.
The 2025 Santa Cruz XRT showcases a bold front design with exclusive enhancements like front tow hooks and all-terrain tires. It also features wrench-inspired wheels. Inside, it offers a panoramic curved display with an optional 12.3-inch driver information cluster and infotainment touchscreen. Standard wireless Apple CarPlay® and Android Auto™ enhance the driving experience.
Ricky Lao, director of product planning at Hyundai Motor North America, expressed excitement over this recognition. "We are thrilled to see the 2025 Hyundai Santa Cruz XRT recognized as the ‘Compact Truck of Texas.’ This award reflects our commitment to offering customers a versatile, fun-to-drive vehicle that is not only capable off-road but also packed with cutting-edge technology and design," he stated.
The TAWA Texas Truck Rodeo is renowned for its rigorous testing by experienced automotive journalists. This year’s competition was intense. The updated 2025 Santa Cruz XRT impressed judges with its rugged design and advanced technology. Its enhanced off-road capability made it stand out among strong contenders.
Cory Fourniquet, president of the Texas Auto Writers Association, praised the vehicle's attributes: "The Texas Truck Rodeo is a premier event where vehicles are put to the test by seasoned automotive journalists, and the competition this year was fierce. The 2025 Hyundai Santa Cruz XRT stood out for its impressive blend of rugged off-road capability, cutting-edge technology, and unique design."
Economic Impact of Hyundai Operations
Hyundai's operations in the U.S., including several R&D facilities and partnerships with 835 independent dealers, significantly impact the economy. They contribute $20.1 billion annually and provide 190,000 jobs according to a recent report.
This recognition highlights Hyundai’s dedication to delivering innovative vehicles tailored to meet drivers' needs in Texas and beyond. The Santa Cruz XRT combines rugged capability with advanced safety features, making it ideal for adventure enthusiasts seeking versatility.
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