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2024 Mitsubishi Outlander Elevates Safety Standards With Comprehensive Features
The 2024 Mitsubishi Outlander has garnered significant attention since its launch in spring 2021. It has set sales records and won numerous awards from third-party publications. The vehicle's appeal lies in its combination of striking design, comprehensive safety features, and advanced driver-assistance systems.
One standout feature is the Rear Automatic Emergency Braking (Rear AEB), which is standard across all models. This system, along with Rear Cross Traffic Alert, helps drivers avoid accidents when reversing out of tight spaces. The Insurance Institute for Highway Safety (IIHS) highlighted the Outlander as one of the few vehicles in its segment to offer Rear AEB as standard.
Mark Chaffin, MMNA president and CEO, stated, "Every Mitsubishi Motors vehicle is designed to protect occupants, pedestrians and other traffic to the best of its ability." He added that the 2024 Outlander showcases the brand's capabilities with a range of advanced driver assistance systems.
The Outlander comes equipped with several standard safety features. These include Forward Collision Mitigation with Pedestrian Detection, Blind Spot Warning with Lane Change Assist, Lane Departure Warning and Prevention, Driver Attention Alert, Automatic High Beam, Hill Descent Control, and Trailer Stability Assist. Select models also offer a Multiview Camera system.
Mitsubishi's MI-PILOT Assist integrates Adaptive Cruise Control, Lane Keep Assist, and Traffic Sign Recognition. This system maintains appropriate speed and following distance while keeping the vehicle centred in its lane.
Commitment to Safety
According to IIHS, the 2024 Outlander is among the safest vehicles in its class. It has been named a 2023 IIHS TOP SAFETY PICK. This recognition underscores Mitsubishi's commitment to pedestrian and occupant protection through both standard and optional safety features.
The Super-All Wheel Control all-wheel-drive system provides reliable traction in various driving conditions. However, it is not a substitute for careful driving. Drivers must remain attentive and cautious at all times.
Brand Appeal
The redesigned Outlander has attracted new customers to Mitsubishi Motors who may not have previously considered the brand. It offers an enviable combination of styling, safety features, driver-assistance systems, one of the industry's best warranties with two years of limited maintenance included, and strong value-for-money.
The 2024 Outlander family is the best-equipped Mitsubishi ever sold in the U.S., offering an impressive array of standard and available advanced driver assistance systems to support driver confidence and convenience.
Future Plans
Mitsubishi Motors North America (MMNA) operates through approximately 330 dealer partners across the United States. The company recently announced a five-year business plan called "Momentum 2030," which outlines their mid-term intentions for product and business transformation.
This plan includes expanding and refreshing their vehicle lineup in the U.S., with one new or completely refreshed model debuting each year until 2030. The product line will nearly double from today's four vehicles by incorporating advanced-technology internal combustion engines, hybrids, plug-in hybrids, and battery electrics.
MMNA's headquarters are located in Franklin, Tennessee, with additional corporate operations in California, Georgia, Michigan, and New Jersey. For more information on Mitsubishi vehicles or MMNA's plans for network expansion and sales growth under Momentum 2030, visit media.mitsubishicars.com.
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