More than Just a Tire: Yokohamas Geolandar CV 4S Has It All

Having a significant presence in the auto industry, The Yokohama Rubber Co., Ltd., is once again proudly demonstrating this by introducing the Geolandar CV 4S, a new all-season tire explicitly designed for crossover SUVs. This tire is the newest member of the highly refined Geolandar series, a brand dedicated to the varied needs of SUVs and pickup trucks.

The availability of this novel product will begin in autumn, spanning across several continents from North America, Europe, and South Korea. A staggering 32 distinct tire sizes will be offered, running the gamut from 245/45R20 103V to 235/65R17 108V.

Notably, the Yokohama Geolandar CV 4S has been launched in direct response to the ever-growing global demand for superior-grade tires designed for crossover SUVs. This tire features a newly developed compound and an asymmetrical tread pattern. Together this contributes towards an exceptional level of performance, regardless of whether driven on wet conditions, dry roads or even tackling snowy conditions.

Moreover, the all-encompassing nature of the all-32 sizes of Geolandar CV 4S receives the M+S (Mud & Snow) designation which delivers excellent performance on a sudden snowfall, aligning with international standards. Furthermore, tires in the series feature the Three-Peak Mountain Snowflake Symbol, a European certification applicable to winter tires.

All-season tires such as Geolandar CV 4S are an amalgamation of convenience and intricately designed features. Drivers can brave almost all road conditions and expect superior traction on dry roads, wet surfaces, and snowy roads. They are suitable for use in all climates and can be used all year round without any need for seasonal changes. This feature greatly eliminates traditional hassles associated with seasonal tire changes and challenges pertaining to out-of-season tire storage.

Yokohama Rubber continues to develop SUV tires under the Geolandar brand, addressing the wide-ranging requirements of SUV owners. The brand already encompasses the Geolandar CV G058, a grand-touring tire for crossover SUVs, the Geolandar X-CV for high-performance crossover SUVs, and the Geolandar H/T G056 for midsize and large SUVs. The release of the new Geolandar CV 4S significantly enhances Yokohama Rubber's capacity to meet the diversified needs of SUV owners.

Added to this, Yokohama Rubber's (2021–2023) medium-term management plan, dubbed Yokohama Transformation 2023 (YX2023), aims to push the consumer tire business by amplifying the sales ratios of high-value-added YOKOHAMA tires.

This includes the global flagship - ADVAN brand, the Geolandar brand of tires for SUVs and pickup trucks, and various winter tires. This goal is propelled further by the "Mud Match" campaign that focuses on boosting the sales of Geolandar tires.

DriveSpark Thinks

To conclude, Yokohama Rubber's relentless innovation, such as the Geolandar CV 4S and revamped marketing campaign, ensures that the diversified needs of the consumer are comprehensively met. This consistent ability to anticipate market needs and deliver high-quality products remains compelling evidence of Yokohama Rubber's enduring commitment to fostering customer loyalty and ensuring overall driving safety.