Tata Curvv Concept SUV Revealed - Ahead Of The Curve?

Tata Curvv Design & Features

The Tata Curvv features a very sleek design with a coupe roof. The concept SUV features very short overhangs on both ends. Up at the front, the Curvv features a 'floating bonnet' setup with the LED daytime running light running across the width of the concept.

The front bumper is quite an angular unit and features lights on either side. While the grille section is closed off, the Curvv does feature a large air intake which should help keep the powertrain cool.

The sides of the Curvv feature a rather clean design. The chunky wheel arches play host to large alloy wheels which feature aero bits to keep the airflow clean.

At the rear, the Tata Curvv concept features an edge to edge lightbar for the taillights. Brake lights are also seen on the rear windscreen along with a small vertical unit on the rear bumper. Speaking about the rear bumper of the Curvv, it follows the design cues seen up at the front with vents on either side.

Step inside the Curvv and you're greeted by a minimalist dashboard section that features a single section mimicking the external lights running across its entire width.

The dashboard is dominated by two displays - one for the driver's information and the other for the infotainment setup which will also allow the car to get over the air updates. Also seen are the touch panel with controls for the climate control and other systems along with the new two-spoke steering wheel with mounted controls.

The Curvv concept electric SUV is our first look at Tata's next generation of EVs. The powertrain on the new Curvv is an evolution of the current Ziptron setup.

Tata claims that the second generation electric vehicle platform "will be advanced, flexible and capable of offering multi-powertrain options." The company claims that "products on this architecture will be crafted to deliver a higher range while retaining the credibility and reliability standards set by the Generation 1 products powered by Ziptron."

Tata Motors also revealed that the Curvv will feature a certified range between 400 and 500 kilometres. Tata Motors claims that the Curvv will support both vehicle-to-vehicle (V2V) and vehicle-to-load (V2L) charging along with faster charging speeds.

Speaking at the reveal of the Curve concept electric SUV Speaking at the event, Shailesh Chandra - Managing Director, Tata Motors Passenger Vehicles Ltd., and Tata Passenger Electric Mobility Ltd. ecstatically said,"Our ongoing business turnaround is history in the making. From record sales to upping our market share game, the last fiscal has been nothing but magical for us. We not only emerged as the No. 1 SUV player with our array of products in our portfolio, we also continued to super charge our growth in the EV space with our highest ever annual EV sales going up by 353% vs FY21. With a fantastic year gone by, it gives me immense pleasure to announce a flying start to the new year, with a brand new 'promise', a brand new 'thought' and a brand new 'design' - all put together in this magnificent Electric SUV Concept - CURVV. Our focus here has been to enable customers with a product option that is the perfect amalgamation of modern functionality and design. With a robust SUV DNA at its core, and a plethora of new age materials, features and interfaces, we are confident that this Coupe Concept will redefine mainstream SUV design. Furthermore, with the concept Curvv, we now enter the Generation 2 EV architecture which will further enhance the adoption of EVs in India by overcoming the current barriers. With this new architecture, we will strengthen the key pillars of Range, Performance and Technology, while retaining Safety and Reliability as hygiene offerings."

Thoughts About The Tata Curvv Concept

The Curvv electric SUV is the latest sign of Tata's march towards electrification. With its edgy looks and a coupe-like roofline, the production-spec Curvv electric SUV promises to be unlike anything we've seen from an Indian carmaker and is the one to watch out for us.