Nissan Magnite SUV Once Again Becomes The Official Car Of The ICC Men’s T20 World Cup

Along with that, Nissan India will promote the Virtual Trophy Tour of the ICC Men's T20 World Cup 2022 via a 3D Augmented Reality (AR) filter on the official Facebook and Instagram pages, where fans can utilise the filter to get creative and take control of the tour.

Last year, due to the ongoing pandemic-related restrictions, the ICC Men's T20 World Cup was held in UAE and Oman. Along with that, Nissan India also partnered with the cricketing legend Kapil Dev to create general awareness and safety campaign to educate and empower the country against the COVID-19 virus.

Commenting on the announcement regarding the sponsorship, Mr Rakesh Srivastava, Managing Director of Nissan Motor India said, "Nissan is delighted to continue our successful association with one of the most loved sporting events in the world as the official sponsor, with the Big, Bold, Beautiful Nissan Magnite as the official car of the event. The Nissan Magnite continues to be the preferred choice of vehicle for customers in India and across 15 export markets and is the natural choice for the official car of the event".

At present, Nissan Motor India Pvt. Ltd. (NMIPL) exports its models to more than 100 countries in the world from its state-of-the-art manufacturing plant in Chennai. In addition to that, the Nissan Magnite SUV is being exported to more than 15 countries, and the most recent exports include countries such as Nepal, Bhutan, and Bangladesh.

By being the Official car of the upcoming ICC Men's T20 World Cup, Nissan Magnite SUV will get additional reach that is essential to drive up its sales in the country that is very obsessed with cricket.

Speaking of Nissan Magnite, the sub-4m SUV was launched in December 2020, and the SUV quickly became a game-changer for the Japanese brand in India by racking up consistent MoM sales figures. Since its launch, the Nissan Magnite SUV has generated more than 1 lakh bookings in the country.

One of the reasons for the success of the Nissan Magnite could be credited to its CMF-A+ platform. This platform has allowed Nissan to significantly reduce the cost of the Nissan Magnite as the platform is a derivative of the more cost-efficient CMF-A platform that underpins the Renault Kwid.

Thanks to this platform, the Nissan Magnite SUV is one of the lightest SUVs in its class. This reduced weight has also allowed Nissan to utilise smaller powertrains to yield similar performance as its rivals.

Speaking of powertrain, the Nissan Magnite SUV comes with two engine options, where the base engine is a 1.0-litre, naturally-aspirated petrol engine with 72bhp of peak power and 96Nm of peak torque. Moreover, this powertrain comes exclusively with a 5-speed manual transmission.

On the other hand, the more powerful turbocharged engine sports identical displacement but comes with a turbocharger to produce 98.6bhp of peak power and 160Nm of peak torque. Also, gearbox options include a 5-speed manual transmission and a CVT unit. It is also worth mentioning that the torque is limited to 152Nm in the variants equipped with the CVT gearbox.

The Nissan Magnite SUV is available in 4 different trim levels - XE, XL, XV, and XV Premium. In addition to that, the Nissan Magnite SUV is available in 5 standard colours and 3 dual-tone colours. At present, prices for the Nissan Magnite SUV start at Rs 5.97 lakhs (ex-showroom, India).

Thoughts About Nissan Magnite SUV Becoming The Offical Car For The Upcoming ICC Men's T20 World Cup

Nissan Magnite SUV has been a game-changer for the Japanese automaker in India. As the official car of the upcoming ICC Men's T20 World Cup, Nissan can expect improved visibility of the model among potential buyers in India, leading to improved sales in the coming months.