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Maruti Suzuki Rewards is a unique loyalty program introduced by Maruti Suzuki in India. Now, the Indo-Japanese automaker is celebrating the 2nd year anniversary of the Maruti Suzuki Rewards program in the country.
Speaking about the Maruti Suzuki Rewards program, it is a first-of-its-kind loyalty program introduced by the Indo-Japanese automaker that has been specifically designed to keep a customer-centric approach at its core.
In addition to that, the Maruti Suzuki Rewards program comes with a range of benefits on the purchase of additional Maruti Suzuki purchases such as cars, services, Insurance, Genuine Accessories, customer referrals and a few other association benefits as well.
Also, the Maruti Suzuki Rewards program strengthens the Indo-Japanese automaker's ever-growing relationship with its customers. According to the Indo-Japanese automaker, the Maruti Suzuki Rewards aims to build a strong emotional connection with customers by providing a premium, reliable and benefit-driven post-purchase experience.
It is also worth mentioning that the Maruti Suzuki Rewards program comes with a lifetime membership validity and maximum points validity tenure of 10 years - Giving absolute peace of mind to its customers.
As part of 2 year anniversary celebrations of the Maruti Suzuki Rewards Program, Mr. Shashank Srivastava, Senior Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, "We are extremely happy and proud to celebrate the 2nd anniversary of the Maruti Suzuki Rewards Program with our family of more than 7 million Maruti Suzuki Rewards customers. This is a befitting testimony of our customer's trust in us and our inseparable bond with them. We are overwhelmed with the response the program has received and is proud that Maruti Suzuki Rewards Program is one of India's foremost and highly rewarding loyalty programs in the four-wheeler passenger vehicle industry where customers enjoy a wide range of exciting benefits. Maruti Suzuki Rewards program is a card-less & unique tier-based loyalty program with no penalty of tier downgrade. The program offers some of the finest benefits to our customers and we are glad to be a part of their car buying journey and all the post-sales needs."
Going into the details of the Maruti Suzuki Rewards program, the customers are basically classified into four tiers - Member, Silver, Gold and Platinum. Also, customers under all tiers earn points on all the transactions they do at Maruti Suzuki sales & service network across the country and digital platforms.
Through the Maruti Suzuki Rewards loyalty program, customers who spend with Maruti Suzuki will receive rewarding exclusive badges. This makes customer interaction with Maruti Suzuki even more rewarding and gives them a chance to unlock access to exclusive events and offers.
Also, the card-less loyalty program provides a 100% digital experience to customers with all information and transaction alerts sent digitally to the customer's registered mobile number - This gives additional peace of mind to Maruti Suzuki customers.
This is done by fully integrating the Maruti Suzuki Rewards program with Maruti Suzuki Rewards mobile app. In addition to that, Maruti Suzuki Rewards mobile app is available for both iOS and Android users. Also, there is a Maruti Suzuki Rewards exclusive webpage, which acts as a unified platform to engage and enrol customers for the Maruti Suzuki Rewards program.
Thoughts About Maruti Suzuki Rewards Program
The Maruti Suzuki Rewards program is a first-of-its-kind loyalty program that is aimed at improving its customer-centric approach. Also, the program is likely to benefit the company in long term by improving the customer retention rate.