Tata Altroz, Nexon, Nexon EV & Harrier Dark Launched At Rs 8.71 Lakh: Model-Wise Changes

Tata Motors launches the #Dark edition of the Altroz, Nexon, Nexon EV and the Harrier in India. Prices starting at Rs 8.71 lakh, ex-showroom. Bookings for the Dark editions can be made online with deliveries said to begin soon.

Model-Wise Prices

  • Altroz #Dark: Rs 8.71 lakh (starting price)
  • Nexon #Dark: Rs 10.40 lakh (starting price)
  • Nexon EV #Dark: Rs 15.99 lakh (starting price)
  • Harrier #Dark: Rs 18.04 lakh (starting price)

All prices mentioned are ex-showroom (Delhi)

Altroz #Dark Edition

The #Dark edition is based on the top Altroz XZ+ variant and is available in the two engine options: 1.2-litre Petrol NA & i-Turbo

Exterior highlights & changes:

  • Exclusive 'Cosmo Dark' exterior colour
  • 16-inch alloy wheels with a dark-tint finish
  • Dark Chrome strip across the hood
  • #Dark mascot

Interior highlights & changes:

  • All Granite Black interior theme
  • Metallic Gloss Black on the centre console
  • Leatherette seats with tri-arrow perforations and blue colour stitching
  • Exclusive #Dark embroidery on front headrest

The rest of the features and mechanicals have been borrowed from the standard model and goes unchanged.

Nexon #Dark Edition

The #Dark edition of the compact-SUV is offered in four variants: XZ+, XZA+, XZ+(O) & XZA+(O). Further, all variants are offered with petrol and diesel engine options. In total, Nexon customers can choose from 8 trim options.

Exterior highlights & changes:

  • Exclusive 'Atlas Black' exterior colour
  • 16-inch 'Charcoal' alloy wheels
  • Sonic Silver strip
  • #Dark mascot

Interior highlights & changes:

  • Dark Interior Pack
  • Black Tri-Arrow dashboard panel
  • Leatherette seats with tri-arrow perforation
  • Exclusive #Dark embroidery on front headrest
  • Door trims with Tri-Arrow theme

The rest of the features and mechanicals have been borrowed from respective standard variants of the Nexon.

Nexon EV #Dark Edition

The #Dark edition of the best-selling electric SUV is offered in two variants: XZ+, XZ+ LUX. Both variants feature a host of interior and exterior changes over their respective standard variants.

Exterior highlights & changes:

  • Exclusive 'Midnight Black' exterior colour
  • 16-inch 'Charcoal' alloy wheels
  • Satin black humanity line and beltline
  • #Dark mascot

Interior highlights & changes:

  • Leatherette seats with tri-arrow perforation
  • Tri-Arrow seat perforations & EV blue highlight stitches
  • Glossy piano black dashboard with Tri-Arrow design
  • Leather upholstery with tri-arrow perforations on door trims
  • Leather-wrapped steering wheel with EV blue highlight stitches
  • Exclusive #Dark embroidery on front headrest
  • Rear seat central armrest with cup holders
  • 60:40 rear seat split
  • Adjustable rear-seat headrest

There are no further changes made to the Nexon EV #Dark and remains the same mechanically as the standard electric SUV.

Harrier #Dark Edition

The Harrier was the first model to get the #Dark treatment from the brand back in 2019. The 2021 Dark edition SUV has now received a few updates and is available in three variants: XT+, XZ+ & XZA+.

Exterior highlights & changes:

  • Exclusive 'Oberon Black' with 'Deep Blue' accents exterior colour
  • Harrier badge on the quarter glass along with other element finished in Piano black
  • 18-inch Blackstone alloy wheels
  • #Dark mascot

Interior highlights & changes:

  • Dark Chrome interior package
  • Benecke Kaliko leather upholstery
  • Tri-Arrow perforations with Deep Blue accents on the upholstery
  • Exclusive #Dark embroidery on front headrest

The rest of the design, features and mechanicals on the #Dark variants remains the same as their respective standard trims.

Merchandise & Dealership Experience

The company also announced that all authorised dealerships are decorated in the Dark theme to provide customers with an indulging experience. Additionally, Tata Motors is also offering exclusive merchandise, which will consist of #Dark branded premium leather jackets and T-shirts.

Furthermore, keeping absolute safety in mind the Company has also introduced a tyre puncture repair kit, as a priority customer offering, to increasing the convenience quotient in the range.

Mr. Vivek Srivatsa, Head Marketing, Passenger Vehicles Business Unit, Tata Motors said, "Harrier #Dark which was launched as a limited edition product initially, did extremely well and on popular customer demand became an integral part of the Harrier portfolio. It offered an exciting & unique package to the customers. We are confident that the extended dark range is equally compelling and cater to customers who are looking for bold & stylish cars this festive season."

Thoughts Tata Altroz, Nexon, Nexon EV & Harrier Dark Launched In India

Tata Motors looks to offer an exclusive experience to customers with the launch of #Dark editions in India. These special edition variants feature a host of changes over their respective standard model and stand apart with an aggressive and premium look. The Dark editions of the Altroz, Nexon, Nexon EV & Harrier are expected to improve sales for the brand in the coming months.

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Read more on: #tata motors #new launches
Article Published On: Wednesday, July 7, 2021, 11:58 [IST]
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