Nissan Magnite Bookings Cross 40,000 Units Mark: Production Increased To Meet The Demand

Nissan India has confirmed that the bookings for the Magnite SUV have crossed the 40,000 units mark. The new milestone was achieved during the early weeks of February this year. The company has received an overwhelming response for the Magnite in the Indian market.

Nissan Magnite Bookings Cross 40,000 Units Mark: Production Increased, New Shift Added & Other Details

A recent report from carandbike also revealed that the company has increased the production of Magnite SUV catering to the growing demand. Nissan has started a third-shift to increase production at its manufacturing facility that employs over 1,000 of its workforce.

Nissan Magnite Bookings Cross 40,000 Units Mark: Production Increased, New Shift Added & Other Details

Mr Rakesh Srivastava, Managing Director, Nissan India speaking to the media publication confirmed the development and stated that the customers have appreciated the product. They have also liked the brand connect and they are willing to wait for their compact-SUV to arrive.

Nissan Magnite Bookings Cross 40,000 Units Mark: Production Increased, New Shift Added & Other Details

He further stated that most customers of the Magnite SUV are early adopters of the brand and the product. However, with the third shift in place, the company is expected to reduce the waiting time by a substantial margin. The waiting period is expected to be reduced between two to three months.

Nissan Magnite Bookings Cross 40,000 Units Mark: Production Increased, New Shift Added & Other Details

The Nissan Magnite was launched on December 2, 2020, and was offered with an introductory starting price of Rs 4.99 lakh, ex-showroom (India). This made Magnite the most affordable compact-SUV offerings in the country.

Nissan Magnite Bookings Cross 40,000 Units Mark: Production Increased, New Shift Added & Other Details

The company announced a price increase on the compact-SUV by Rs 50,000. However, only the price of the base-spec XE variant was increased. As a result, the Nissan Magnite now retails at a starting price of Rs 5.49 lakh, ex-showroom (India) — which is only Rs 4,000 costlier as compared to its Renault counterpart.

Nissan Magnite Bookings Cross 40,000 Units Mark: Production Increased, New Shift Added & Other Details

The all-new Nissan Magnite is offered in four variants: XE, XL, XV and XV Premium. The top-spec XV Premium variant of the Nissan Magnite retails at Rs 9.35 lakh, (ex-showroom, Delhi). The Magnite is offered in a total of eight colour options: 5 monotone and 3 dual-tone schemes.

Nissan Magnite Bookings Cross 40,000 Units Mark: Production Increased, New Shift Added & Other Details

The company is offering the Magnite compact-SUV in two petrol engine options. The naturally-aspirated unit produces a maximum of 71bhp and a peak torque of 96Nm and comes mated to a five-speed manual gearbox as standard.

Nissan Magnite Bookings Cross 40,000 Units Mark: Production Increased, New Shift Added & Other Details

On the other hand, the top-spec 1.0-litre turbo-petrol engine churns out a maximum of 99bhp and a peak torque of 160Nm. The turbo-petrol engine is offered with either a five-speed manual or a CVT automatic transmission.

Nissan Magnite Bookings Cross 40,000 Units Mark: Production Increased, New Shift Added & Other Details

Thoughts About The Nissan Magnite Bookings Crossing 40,000 Units Mark

The Nissan Magnite is on a roll and could be on its way to become the best-selling model in its segment in the Indian market. The Nissan Magnite rival the Hyundai Venue, Tata Nexon, Ford EcoSport, Maruti Suzuki Vitara Brezza, Kia Sonet, Toyota Urban Cruiser and the list go on. However, its primary rival will be the new Renualt Kiger, which features a similar setup with a majority of features and mechanicals shared between both models.

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Read more on: #nissan
Article Published On: Thursday, February 25, 2021, 13:55 [IST]
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