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Hyundai Motor India Limited (HMIL) has launched a new brand campaign 'Beyond Mobility' in the country. The new brand campaign from the Korean automotive giant takes inspiration from the brand's global vision of 'Progress for Humanity'.
Hyundai claims that the new brand campaign focuses on the brand's commitment towards the need of Indian Sustainable Socials.
"Hyundai has embarked on a journey to further strengthen its brand image as technologically advanced, sustainable and innovative. As a customer centric organization, we aim to elevate customer interactions with our brand, not just in the realms of mobility but create experiences that are beyond what is conventional. We understand that time is our most precious possession and we want to empower our customers with quality time." said Mr S S Kim, MD & CEO, Hyundai Motor India.
According to Hyundai, the new brand campaign has been built on three pillars - Intelligent Technology, Sustainability, and Innovation. Also, Hyundai says the new brand campaign brings innovative solutions to enhance consumer lifestyle experiences.
Moreover, Hyundai is developing advanced and future-ready technologies to deliver quality network experiences to its customers. Apart from that, Hyundai is also planning to digitalise pre-sales, deliveries, and services.
Hyundai is also upping its game in sustainability by evolving its processes and improving resource management. Hyundai has also initiated various measures to improve sustainability in its factory, dealer network and service centres to contribute better to the environment.
Speaking about self-sustainability, Hyundai's manufacturing plant in Chennai is almost self-sufficient in terms of water reliance by harvesting 100% rainwater in the manufacturing facility.
Hyundai says that their manufacturing plant has six ponds with a total storage capacity of 33.5 crore litres. Hyundai also added that 89% of the manufacturing plant's energy requirement is fulfilled through renewable energy sources.
Speaking about the company's initiatives at the dealer and service level, Hyundai has already taken initiatives such as the Dry Wash Program, usage of LED lights, and harnessing of renewable energy sources.
Hyundai claims that it has evolved as a smart mobility solutions provider and thus creating an innovative ecosystem that includes lifestyle membership programs, convenience to own, choice of transmission and many more.
Hyundai also has more than 30 partners on Hyundai Mobility Membership, to offer lifestyle solutions to its customers.
Hyundai says it will utilize print, TV, radio and digital mediums to announce ‘Beyond Mobility' as the company's core campaign.
Thoughts About ‘Beyond Mobility' Campaign
It is really encouraging to see manufacturers stepping up and taking responsibility to contribute to the nation with more eco-friendly policies.
The‘Beyond Mobility' campaign could also set an example in the industry and encourage other manufacturers to also apply similar practices in their companies.