Ford Patents In-Car Advertising Technology: Reads Roadside Advertisements & Displays It On Infotainment Screen

The Ford Motor Company has filed a patent for an advertisement reading technology. The technology will enable its cars to read the advertisement hoardings and placards placed near the roads and display the advertisement on the car's infotainment unit. This is the first of its kind and is a unique development in the automotive world.

Ford Patents In-Car Advertising Technology: Reads Roadside Advertisements & Displays It On Infotainment Screen

The advertisements detected will mostly likely be notified as a simple notification rather than a full-screen pop-up notification on the infotainment unit, as the latter can be rather distracting while driving.

Ford Patents In-Car Advertising Technology: Reads Roadside Advertisements & Displays It On Infotainment Screen

The system is designed in such a way that it will not only display the notification, but it can also display website links, contact details and other related information once the user clicks on the link.

Ford Patents In-Car Advertising Technology: Reads Roadside Advertisements & Displays It On Infotainment Screen

This system might be useful at times, like finding a restaurant when the occupants in the car are hungry or it could help detect a fuel pump nearby. However, many would find this system to be a hindrance during a journey.

Ford Patents In-Car Advertising Technology: Reads Roadside Advertisements & Displays It On Infotainment Screen

We believe that Ford may have planned something similar to a subscription pack as seen on mobile applications to remove the advertisements. This subscription may even be offered at the time of purchasing the vehicle or by subscribing to an ad-free plan.

Ford Patents In-Car Advertising Technology: Reads Roadside Advertisements & Displays It On Infotainment Screen

There is even a possibility that Ford may even tie up with advertising agencies to display the notifications in the infotainment unit even if the camera misses to pick up the advertisement board.

Ford Patents In-Car Advertising Technology: Reads Roadside Advertisements & Displays It On Infotainment Screen

Thoughts On Ford Filing A Patent For In-Car Advertisements

Previously, the crown for the ‘most annoying technological advancement' in my view was held by the touch-sensitive climate controls. However, this innovation from Ford just pips it by miles.

Ford Patents In-Car Advertising Technology: Reads Roadside Advertisements & Displays It On Infotainment Screen

I believe that my car is my portable personal space, and I do not appreciate it when somebody infringes that space. This In-Car advertisement tech invades that personal space unlike anything else.

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Article Published On: Tuesday, May 18, 2021, 16:52 [IST]
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