BMW Opens New State-Of-The-Art KUN Exclusive Showroom In Chennai: Based On The BMW Facility NEXT Concept

The new showroom, part of the BMW Facility NEXT concept, is said to bring in a completely new customer experience. The showroom is said to showcase its customers all the distinct attributes of the BMW Group, along with new-age technologies.

The new showroom will offer customers an immersive experience, while also showcasing BMW's latest lifestyle and accessories collection. The new showroom will be headed by Ms Vasanthi Bhupathi, Dealer Principal, KUN Exclusive.

The large 6500 sq. ft. state-of-the-art showroom will comprise of a six-vehicle car display area, a section showcasing BMW's lifestyle and accessories collection, a VPP (Virtual Product Presentation) section along with a car configurator, a customer lounge and an overall relaxed ambience all around.

BMW customers can also visit the showroom to check out the Financial Services on offer. These include a host of individual and attractive finance options, with a dedicated team for assistance.

As mentioned before, the new showroom will showcase the latest range of BMW's Lifestyle Collection for automotive enthusiasts. This includes various products from the new BMW M Collection, BMW Motorsport Heritage Collection, BMW i Collection, Montblanc for BMW Special Edition, BMW Bike Collection and BMW Iconic Collection; among others.

Vikram Pawah, President, BMW Group India, said,

"As the most aspirational automotive luxury brand in India, BMW Group India is committed to offering innovative channels of customer engagements with facilities based on the BMW Facility NEXT framework."

"Chennai is an important market for us and we are further strengthening our presence with yet another ultra-modern showroom with our long-standing partner - KUN Exclusive. The showroom will play an instrumental role in offering customers a personalised, emotional and premium brand experience."

Vasanthi Bhupati, Dealer Principal, KUN Exclusive said,

"We are delighted to strengthen our presence in Tamil Nadu with yet another state-of-the-art showroom. The BMW Facility NEXT concept based facility sets a new benchmark in overall brand experience and will continue the tradition of offering ‘Sheer Driving Pleasure' across the entire ownership period."

"Situated at a prime location and equipped with the latest technologies, this facility will play an instrumental role in creating an unrivalled experience for our discerning customers."

Thoughts On The New BMW State-Of-The-Art Showroom In Chennai

The BMW showroom in Chennai is based on the brand's NEXT concept, which works on offering customers a more immersive experience, both in its products and other customer service areas.