Mahindra Launches ‘Own-Online’ Retail Platform In India: Purchase Your Car Online In Just 4-Steps

The new Mahindra ‘Own-Online' platform allows customers to purchase, finance, insure, exchange and even accessorise Mahindra vehicles, from the comfort of their homes. The online platform will be available 24x7 and aims to be a one-stop destination for customers.

The company stated that customers using the ‘Own-Online' platform can own a Mahindra vehicle in just four easy steps.

Step 1. Explore & Personalise
Step 2. Get Instant Exchange Quote
Step 3. Choose Finance & Insurance
Step 4. Payment & Doorstep Delivery

Veejay Nakra, CEO - Automotive Division, Mahindra & Mahindra Ltd. said,

"Today we are delighted to launch ‘Own-Online' platform, India's most complete, end-to-end, online car ownership solution. Its easy & convenient 4-step journey allows the customer to own a Mahindra vehicle in less time than it takes to get a pizza delivered!"

He further added, "With our pre and post-purchase online solutions already in place, reimagining the car purchase experience was a logical next step for us. In recent times, online has been a preferred purchase channel across categories and going forward, the online purchase of vehicles is set to gain more traction. We are ready to lead this change in automotive retail by providing many industry-first experiences to our customers."

Mahindra has also stated that the company will integrate all its 270+ dealers and 900+ touchpoints across India with the ‘Own-Online' platform. This will ensure a seamless, personalised and end-to-end customer experience.

The company will also ensure all procedures at dealerships are upgraded, with staff members trained to minimise personal contact. In addition, Mahindra is also taking extra precautions while offering customers test drives, document collection and vehicle delivery to ensure maximum hygiene standards are being adhered to.

Thoughts About Mahindra ‘Own-Online' Retail Platform In India

Mahindra's Own-Online retail platform aims to be a one-stop destination for customers in the pre and post-purchase phases of vehicle ownership. The company will provide complete transparency, customisation and convenience to new-age buyers. Customers will also receive access to interact with process experts online at a click-of-a-button.