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Italian supercar manufacturer, Lamborghini, has virtually launched its Huracan EVO Rear-Wheel Drive Spyder in augmented reality, an unprecedented, and definitely an industry first for an unveiling.
The Lamborghini Huracan EVO Rear-Wheel Drive Spyder has been designed to be a lifestyle choice. The supercar features a new front splitter and vertical fins within the large framed front air dams. It also features a rear bumper finished in high gloss black that incorporates a new diffuser unique to the Huracan EVO RWD Spyder.
The Spyder's soft-top roof stows within 17 seconds under the rear hood and can be operated while driving up to a speed of 50 km/h.
With the soft-top either up or down, the driver can electronically open the rear window, which functions as a windshield when up, and enhances the V10 engine's unique sound when down. Two detachable lateral windshields dampen aerodynamic noise in the cabin, allowing for conversations even at high speeds.
Available in a range of colour options, the soft-top brilliantly complements the car's body lines and colour options, while ensuring a quiet cockpit for easy conversation and entertainment with the roof up or down.
The Huracan EVO Rear-Wheel Drive Spyder features an HMI 8.4-inch touchscreen in the centre console that controls the car's functions as well as provides comprehensive connectivity for telephone calls, internet access and Apple CarPlay.
The Huracan EVO RWD Spyder is a driver's car and is a lifestyle choice that offers virtually limitless colour and trims options via Lamborghini's Ad Personam, allowing owners to personalize their car to their tastes.
The 610 horses of the aspirated V10 engine wallow for acceleration from 0 to 100 km/h in 3.5 seconds and continues to reach its electronically locked top speed of 324 km/h rather fast - displaying the vehicles lightweight engineering, with a rear-wheel drive and a specially tuned Performance Traction Control System.
Stefano Domenicali, the Chairman and Chief Executive Officer at Automobili Lamborghini, said,
"The Huracan EVO Rear-Wheel Drive Spyder doubles the driving fun, delivering raw driving pleasure with the opportunity to celebrate life outside. The driver is perfectly in touch with Lamborghini's engineering heritage, experiencing the feedback and engagement from the set-up of a rear-wheel-drive car where the electronic intrusion is minimized while enjoying the sense of freedom and spirit of life that only open-top driving provides."
Engineered as an instinctive driver's car, the Huracan EVO RWD Spyder ensures top performance that focuses on the driver's skills. The rear-wheel-drive powertrain offers unfiltered physical feedback and maximum engagement.
The specially tuned P-TCS traction control system is designed for adrenaline-boosting performance in all conditions, and it consistently delivers torque and assures traction even when the Spyder is re-aligning after sharp cornering or drifting.
Driving with the roof down enhances the sound of the aspirated V10 engine responding to the throttle during manoeuvres, whether STRADA, SPORT or CORSA is selected from the ANIMA button on the steering wheel.
The super car's aluminium and thermoplastic resin body sits on a lightweight hybrid chassis that is built out of aluminium and carbon fibre, with a dry weight of 1,509 kgs, and a weight-to-power ratio of 2.47 kg/hp.
It arrives with a front/ rear weight distribution of 40/ 60, with a double-wishbone suspension with overlapped quadrilaterals and passive shock absorbers - offering optimized driver feedback. Ventilated and cross-drilled steel brakes are fitted to 19-inch Kari rims with specially developed Pirelli P Zero tyres. The company also offers 20-inch rims and carbon-ceramic brakes as optional.
The new Lamborghini Huracan EVO Rear-Wheel Drive Spyder is currently priced at 175,838 Euros - roughly Rs 1.44 crore, plus registration and taxes.
Thoughts About Lamborghini Launching The Huracan EVO Rear-Wheel Drive Spyder Via Augmented Reality
This is unprecedented for the Auto Industry. Augmented Reality is an interactive experience of a real-world environment where objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.
We expect that more manufacturers will adopt AR as a channel to launch vehicles. This allows for viewers, and potential buyers to experience a vehicle virtually. Talk about an experience!