Hyundai Aura Bookings Open At Rs 10,000: Company Releases New TVC

Hyundai has officially announced the opening of booking for the Hyundai Aura via a new television commercial aptly called Light Up. The Aura is Hyundai's all-new offering in the compact sedan segment, and the vehicle is set to replace the Xcent models.

Hyundai Aura Bookings Open At Rs 10,000: Company Releases New TVC

Mr. Tarun Garg, the Director of Sales, Marketing & Service at Hyundai Motor India said, "Today we mark the beginning of the new decade with the commencement of bookings for the Hyundai AURA."

"The Hyundai AURA propagates ‘Sensuous Sportiness'. With its Modern Unique Design, inspired by the ‘Spirit to go the distance' and the ‘Zeal to go beyond limits', we are confident that Hyundai AURA will make a mark in its segment," he added.

Hyundai Aura Bookings Open At Rs 10,000: Company Releases New TVC

Customers can book the Hyundai Aura via the company's website, or at any Hyundai Authorized dealership across the country. The Aura is scheduled to be launched on 21 January, and can be booked for an amount of Rs 10,000.

The company has not officially revealed what the interiors look like, but spy pics from before tell us that the interiors will be fairly similar to the Hyundai Grand i10 Nios.

Hyundai Aura Bookings Open At Rs 10,000: Company Releases New TVC

The upcoming Hyundai Aura features a new steering wheel design, an eight-inch touchscreen infotainment system that is Apple CarPlay and Android Auto compatible.

The cabin is expected to have a premium look and feel, and will feature a floating type instrument cluster, a cooled glove box, two-zone climate control, wireless charging and other connectivity features as seen on the Venue.

Hyundai Aura Bookings Open At Rs 10,000: Company Releases New TVC

The front end of the Hyundai Aura is similar to that of the Nios, albeit with some cosmetic changes. The major differences are to the design to the rear part of the car.

The Hyundai Aura features blacked out C pillars that create the effect of a longer car. It also features dual boomerang C shaped LED tail lights, an accentuated boot lip with the Hyundai logo, and ‘Aura' lettering.

Hyundai Aura Bookings Open At Rs 10,000: Company Releases New TVC

The Hyundai Aura will feature BS6 petrol and diesel models. On offer will be a 1.0-litre turbo petrol BS6 compliant engine that produces 100bhp of power and 172Nm of torque.

Hyundai Aura Bookings Open At Rs 10,000: Company Releases New TVC

Also on offer will be a 1.25-liter naturally aspirated petrol BS6 compliant engine that produces 82bhp of power and 114Nm of torque. The third engine option will be a 1.2-litre BS6 compliant diesel engine that produces 74bhp of power and 190Nm of torque.

Transmission options will include a five-speed manual transmission and an automatic transmission. While the company has not revealed prices just yet, we expect the Hyundai Aura to be priced at between Rs 6.35 lakh and Rs 9.35 lakh (ex-showroom, India).

Hyundai Aura Bookings Open At Rs 10,000: Company Releases New TVC

Thoughts About The Hyundai Aura TVC

The basic point of the TVC is to let people know that the Hyundai Aura is now open for bookings. The commercial itself is fairly mediocre. The whole concept of ‘light up' doesn't really fit the compact sedan. We're not sure what we're supposed to light up. Legit!

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Read more on: #hyundai
Article Published On: Friday, January 3, 2020, 16:48 [IST]
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