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BMW Group has announced that it will be increasing the prices of the BMW and MINI models in the Indian market. The prices will be increased by up to 3 per cent and will be effective across the BMW and MINI product portfolio.
The new prices are effective from November 1, 2020, across the country. The company has decided to increase the prices of all vehicles in both brands due to increased manufacturing costs in recent times.
The Indian automotive market made its biggest shift from BS4 to BS6 emission standards back in April 2020. The new stricter emission norms have forced automakers to manufacture new devices to reduce pollutants emitted from vehicles. It has resulted in increased manufacturing cost for the brand in the Indian market.
Additionally, the ongoing Covid-19 pandemic has added to the woes of the automakers. The drastic drop in GDP has resulted in increased exchange rates, which is also affecting the brand's manufacturing costs as well.
Mr Vikram Pawah, President, BMW Group India said, "BMW Group India is constantly engaged in offering aspirational products and highest levels of customer service to its exclusive clientele. BMW Group India will increase the prices of its cars by up to 3% from November 1, 2020, because of rising costs and depreciating currency.
With comprehensive solutions and customer-centric offers from BMW India Financial Services and distinguished services across the dealer network, BMW Group India remains at the forefront of providing an unparalleled experience at all times."
BMW Group a host of locally assembled cars in the Indian market. This includes the BMW 3 Series, BMW 3 Series Gran Turismo, BMW 5 Series, BMW 6 Series Gran Turismo, BMW 7 Series, BMW X1, BMW X3, BMW X4, BMW X5, BMW X7 and MINI Countryman.
The company will be adding another model to its locally assembled cars, as BMW gears up to launch the 2 Series Gran Coupe in the Indian market. It will go on sale in the country from October 8, 2020, and is expected to be offered in a single-engine option — here are all details.
Additionally, BMW Group also sells a couple of models from both brands that are brought to the country as (CBU) Completely Built-Up units. This includes the flagship BMW M8 Coupe, BMW 8 Series Gran Coupe, BMW X6, BMW Z4, BMW M2 Competition, BMW M4 Coupe, and BMW M5 Competition.
On the other hand MINI's staple has the MINI 3-door, MINI 5-door, MINI Convertible, MINI Clubman and MINI John Cooper Works Hatch, which arrive as CBU in India. Currently, BMW Group India has over 80 touch-points in the Indian market.
Thoughts About BMW & MINI Price Increase Announced In India
The ongoing Covid-19 pandemic and the recent shift to BS6 emission standards has forced auto manufactures to increased prices of its vehicles in India. The disruptions in the supply chain and the nation-wide lockdown has affected the sales and production of auto manufacturers in the country.