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Tata Motors introduced the Nano hatchback in the Indian market, quite a while back. Over the years, the entry-level hatchback has gone through a number of updates and revisions. It was also the cheapest car in the world, at the time of its initial launch.
However, over the years, the demand for the Tata Nano, once dubbed as 'People's Car' is at a all-time low. According to ET Auto, the company has stated that the Tata Nano has failed to produce even a single unit in the past three months.
Production of the Tata Nano has been nil for the past three months, with sales in January and March also recorded to be zero. Tata Motors did however manage to record sales of a single unit in February in the domestic market, though the production numbers for the month still remained at nil. The export of the Tata Nano is also down to Zero in the past three months.
Tata Motors, however, is still mentioned that there has been no decision made regarding the future of the entry-level hatchback in the Indian market. In its current form, the Tata Nano does not comply with either the safety norms, implemented from the 1st April or even the upcoming emission norms of 2020.
A Tata Motors spokesperson, told ET Auto,
"Decisions on product life cycle is a holistic view taken after considering the market developments, regulations and emerging competitive landscape. Any such decisions are announced as and when it's taken. Production planning of a car is a conscious management of demand, system inventory and planned efficiencies. Therefore, speculating on the fate of a car based on a month's production figure is something the company would not like to participate in."
Thoughts On The Tata Nano Sales & Production Figures
The Tata Nano initially gained a lot of popularity in the Indian market, for being affordable; selling in decent numbers month-on-month. However, after the initial hype came down, the demand for the Nano also decreased. Tata Motors had earlier hinted that they may discontinue the Nano from April 2020 as they don't see it worth the investment to upgrade to the new emission norms.