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Hyundai Motor arrive in India two decades ago and now holds the second largest share of the four wheeler market. While Hyundai Motor has been known for it's conventional vehicles, the auto giant is now planning to increase it's portfolio in the country with electric and connected vehicles.
Hyundai India's new corporate campaign "Once Upon A Time Hyundai Was A Car Company" outlines its focus on electric, clean, and smart mobility for the future. Hyundai is now positioning itself as a Smart Mobility Solutions company with a multi-pronged approach.
Talking about the new corporate campaign, SS Kim, Managing Director & CEO, Hyundai India, said, "Hyundai is already leading the future mobility solutions and is committed to realize India's vision of 'Shared', 'Connected' and 'Zero Emission Mobility'. Hyundai will proactively respond to market changes and persistently innovate to deliver greater value to our customers."
"We will bring to market a new generation of mobility solutions, as we constantly expand our range of offerings for our consumers. We believe future of mobility is now and Hyundai is well equipped to deliver greater benefits and value to our customers. We will also leverage cutting-edge IT technology to create solutions for increased driver safety, convenience and the well-being of the world, both now and in the future." he added.
Hyundai's Smart Mobility Solution is based on three pillars — shared mobility, connected mobility, and clean mobility. With shared mobility, Hyundai will invest in car sharing and ride hailing services. The auto giant has already invested US 300 million in cab aggregator Ola through its sister concern, Kia.
Hyundai's connected mobility initiative aims to create a connected car ecosystem wherein a customer's car is connected to other cars, connected to work spaces, and other connected devices. The Hyundai Venue compact SUV is the first step towards Hyundai's connected mobility program. The vehicle is set to launch on 21 May 2019. To know more about the Hyundai Venue, click here.
Hyundai plans to achieve clean mobility in the future by introducing electric vehicles (HEV) and fuel cell electric vehicles (FCEV). The Korea based auto giant has already confirmed it's plans to launch the Hyundai Kona EV later this year. The vehicle will be locally assembled to keep costs at low as possible.
Thoughts About Hyundai's Electric, Connected, And Clean Cars
We think Hyundai is heavily invested in the future. In fact, Hyundai has plans to invest Rs 7,000 crore for expansion plans and new assembly line in India. Hyundai, we think, will be the leader in the clean mobility space. Their plans and investments are heading in the right direction.