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Sales of the Ford Mustang has increased exponentially according to the latest sales report. The Ford Mustang posted a massive year-on-year growth of 433 percent! This shows that demand for Ford's only performance car in the Indian market is only increasing despite Ford withholding the facelift and retailing the pre-facelift model in India.
The Ford Mustang is a dream car for many. Its unmistakable muscle car design, large engine with a high power output and unmatched engine sound attracts people. In America, owning a Ford Mustang or any of its competitors is no big deal as there are many variants available, the least expensive one being powered by a 2.3-litre EcoBoost engine.
In India however, it is a different story altogether. Thanks to hefty custom duties and taxes, all cars being sold as direct imports are extremely expensive. Adding to this is the fact that Ford has positioned the Mustang atop a pinnacle. The Mustang is quite literally Ford's trump card in India and is being sold as a proper exotic.
Hence, we see that the only variant being sold is the top-spec 5.0-litre V8 engined variant. This also means that it is properly expensive, retailing at Rs 93.52 lakh (on-road, Bangalore). All these factors put together only means that sales would be low, and it was low for a long time.
Now however, sales of the Ford Mustang has increased big-time. In April 2018, Ford India sold only six units of the Mustang and it was considered adequate. But the tables have now turned and in April 2019, 32 units of the Ford Mustang have been sold in India.
It is the same story for the month of March too. In 2018, only 10 units were sold while in 2019, 22 units were sold. In terms of percentage, the Ford Mustang's sales saw a 220 percent and 433 percent growth for March and April respectively.
The Ford Mustang was launched in India back in 2016. It is powered by a 5.0-litre, Ti-VCT V8 engine with a maximum power output of 395bhp and a peak torque output of 515Nm. It is one of the largest engines sold in the Indian market.
In International markets, the Mustang facelift was launched in 2017. It came with a new design and a few tweaks to the engine as well. Power output was upped to 460bhp and torque output was increased to 570Nm. The major change came in the form of a new 10-speed automatic gearbox. Ford however, for reasons unknown, decided not to launch the Ford Mustang facelift in India.
Thoughts On Ford Mustang Achieves Extraordinary Growth Of 433 Percent In Sales
The reasons for Ford not to launch the facelift in India yet could be many. Could Ford be waiting to launch the next-generation model in India? We would never know. However, it is great to know that so many units of an exotic car like the Mustang are being sold despite having only the pre-facelift model on sale.