Toyota Considering Affordable SUV For India — Will It ‘Rush’ To India?

By Sukesh

Japanese automaker Toyota recently revealed the Yaris premium sedan in India at the Auto Expo 2018. Now, it looks like Toyota is readying another product for the Indian market. Yes, TOI reports that Toyota is considering an affordable SUV for India as the company wants to fill the void in its product portfolio in one of the fastest emerging markets.

Toyota Considering Affordable SUV For India

Currently, in the SUV segment, Toyota's Fortuner is selling like hot cakes in India. But there is no offering in the affordable segment and Toyota is planning to address this problem. Previously, it was reported that Toyota might introduce the Rush or CH-R in India and now it has been confirmed by the company chief.

Toyota Considering Affordable SUV For India

Managing Director of Toyota Kirloskar India, Akito Tachibana said that the company has options through models such as Rush and CR-V. He also stated that Toyota is evaluating on which model would be suitable for the Indian conditions. He also said that Toyota has no plans to develop an all-new model for India.

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    Toyota Considering Affordable SUV For India

    Talking about the expected price of the new SUV, Tachibana said that the SUV could be priced in the range of Rs 10 lakh to Rs 15 lakh. He further added that the pricing would be finalised as the company identify and start work on the new model for the Indian market.

    Toyota Considering Affordable SUV For India

    We expect that Toyota could introduce the Rush in India. The Japanese automaker has recently updated the Rush and the SUV is already on sale in Indonesia. The Rush has been in the news for the past few years, and Toyota might finally bring the SUV to the country.

    Toyota Considering Affordable SUV For India

    The Toyota Rush is a seven-seater SUV. In its second-gen avatar, the Rush sports butch looks and sports a mix of SUV and MUV design. The front fascia of the Rush is similar to Innova, and the headlamps resemble that of India-spec Honda CR-V. The SUV comes with all the bells and whistles such as LED headlamp, automatic climate control and a touchscreen infotainment system.

    Toyota Considering Affordable SUV For India

    DriveSpark's Thoughts On The Toyota Rush

    Toyota Rush is a small SUV with a seven-seater layout, and the combination of SUV and MUV design does make it stand apart from the crowd. It would be an ideal product for the Indian market as the popularity of SUVs is growing rapidly in the country. Toyota might launch the Rush in India by late-2018 or early-2019. When launched in India, the Rush will lock horns with the likes of Hyundai Creta and Renault Captur.

    Read more on: #toyota
    Article Published On: Tuesday, February 13, 2018, 10:47 [IST]

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