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Tata Zest Premio launched in India. Prices for the special edition Tata Zest Premio start at Rs 7.53 lakh ex-showroom (Delhi).
Tata Motors launched the Zest Premio edition to celebrate 85,000 units of the Zest sold and is positioned under the top-variant XT in the compact sedan's range.
The Tata Zest Premio gets 13 additional features over the regular model and is available only with the diesel engine.
The Zest Premio Edition gets features such as dual tone roof in glossy black, piano black finished outside rear view mirrors (ORVMs) on the exterior, and a tan finished mid pad on the dashboard in the interior.
Two new colour scheme are also on offer: Titanium Grey and Platinum Silver.
As optional, car buyers can choose a black boot spoiler, while the 15-inch wheels come with silver-finished wheel caps.
At the rear, the Zest Premio features a piano black boot lid garnish and a special edition badge.
Other exterior upgrades include smoked multi-reflector headlamps and piano black hood strip at the front to complement the dual tone bumper.
The cabin also receives new seat fabric with contrast stitching and Premio branding on the centre of the dashboard.
Mechanically, the Tata Zest Premio comes with the same 1.3-litre, four-cylinder diesel engine which produces 74bhp and 190Nm of torque. The unit comes mated to a 5-speed manual gearbox.
Regarding equipment levels, the Premio edition gets similar equipment as the XM variant which includes touchscreen infotainment system from Harman along with navigation.
DriveSpark's Thought About The New Tata Zest Premio Edition
While the Tata Zest is an ageing model compared to the new Tata Tigor, the Zest continues to impress many car buyers for its cabin space and equipment.
The Tata Zest Premio competes with the likes of new Maruti Dzire, Volkswagen Ameo, upcoming new Honda Amaze and the Ford Aspire in India.
Tata Motors has chosen to celebrate selling 85,000 units of the Zest with the Premio special edition hoping to increase its sales in India.
While the Tata Tigor commands better sales for the company, the Tata Zest is not expected to be discontinued or replaced anytime soon.