Tata Racemo Project Is Up For Sale — Here’s Why

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Indian automaker Tata Motors revealed its Racemo sports car at the 2017 Geneva Motor Show. Since then there had been a lot of uncertainties about the project. Now, Autocar India reports that Tata Motors has decided to axe the Racemo project.

Tata Racemo Project Is Up For Sale — Here’s Why

Tata Motors has decided to scrap the Racemo project as part of its cost-cutting drive. But in an interesting move, the Indian automaker is ready to sell the project if somebody wants to develop the car. The latest development has also put a question mark on the Tamo sub-brand.

Tata Racemo Project Is Up For Sale — Here’s Why

Previously, Tata Motors had allotted Rs 250 crore for the Tamo brand. But now, the investment will be used for the company's commercial vehicle business. The Tamo was a sub-brand intended to create high-performance cars and also zero-emission electric vehicles.

Tata Racemo Project Is Up For Sale — Here’s Why

Tata Motors had also showcased the Racemo sports car at the Auto Expo 2018 in February. The Racemo was designed by Italian designer Marcello Gandini and the car sports advanced multi-material sandwich structure.

Tata Racemo Project Is Up For Sale — Here’s Why

The Tata Racemo draws power from a 1.2-litre turbocharged petrol engine producing 187bhp. The engine is paired to a 6-speed AMT transmission delivering power to the rear wheels. Tata Motors was expected to price the production version of the Racemo around Rs 25 lakh before the project was axed.

Tata Racemo Project Is Up For Sale — Here’s Why

With the Racemo project dropped, Tata Motors will try to channel the investment in a profitable way. But the company intends to produce performance cars through its partnership with the Coimbatore-based Jayem Automotive. The new sub-brand is called as JTP - Jayem Tata Performance.

Tata Racemo Project Is Up For Sale — Here’s Why

We have already seen the Tata Tiago JTP and the Tigor JTP showcased at the Auto Expo 2018. Both the cars utilise the same 1.2-litre turbocharged petrol engine. The JTP edition of the Tiago and Tigor will feature stiffer suspension and some aesthetic changes.

Tata Racemo Project Is Up For Sale — Here’s Why

Thoughts On Tata Motors Dropping The Racemo Project

After a lot of speculations, Tata Motors has finally dropped its ambitious Racemo project. But the good news is that the company is ready to sell the project to someone who is interested in developing the Racemo sports car. So for now, the future of Racemo looks bleak. But we hope that the Racemo project will be bought by someone and we can see the car in flesh.

Read more on: #tata motors
Story first published: Friday, May 25, 2018, 10:24 [IST]

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