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Honda Cars India is planning to launch an all-new sub-four-metre compact SUV based on the Amaze. According to Livemint, Honda has long-term plans for the Indian market. The company has already revived its strategy to introduce five new models based on the Amaze platform. Of these five models, two of them are expected to be SUVs.
The Honda Amaze is based on the manufacturer's GSP platform. This platform underpins a number of products in the brand's Indian line-up. Some of them include the Amaze, Brio, WR-V and the Mobilio.
The GSP platform has proved to be profitable in India, as well as other Southeast Asian Markets. Therefore, the Japanese brand is planning to get the most out of this platform in the above-stated markets.
According to Honda's future plan, the company plans on first introducing a hatchback, a sub-four-metre SUV (based on the GSP platform) and a full-sized SUV (not based on the GSP platform). The new sub-four-metre SUV will rival the likes of the Maruti Suzuki Vitara Brezza and the Tata Nexon in the Indian market.
Reports also suggest that Honda has been losing market share to Hyundai in several segments. The company hopes that their new range of products will help them close the gap between the competition. The new products are also aimed at filling the gaps in Honda's portfolio in India.
The GSP platform is already heavily localised, allowing the new products based on the platform to be priced competitively. The new products will also offer better capacity utilization in both of Honda's plants (one in UP and the other in Rajasthan).
Honda has not yet made any official announcement regarding the new product launches, however, sources report the plan is well underway. The new sub-four-metre SUV is expected to come with a choice of both petrol and diesel engines. This will be the same as seen on the Honda WR-V offering. Honda is expected to price the SUV competitively, around Rs 7 to 10 lakh.
Thoughts On The Honda Sub-Four-Metre SUV
With the GSP platform doing well in terms of sales in India, Honda hopes that the new sub-four-metre SUV will help them improve their sales. The company also hopes the new range of product launches will allow them to gain back the lost market share.
Apart from the new GSP platform, Honda is also expected to launch their Creta rival, the HR-V in India soon. The Japanese brand is also said to bring back the Civic sedan in India in the coming months.