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MG Motor Dealership Experience held on 28th March 2018 in Mumbai. At the event, MG Motor India officials have confirmed that they got more than 2000 entries for starting dealerships across India.
MG Motors India released their website earlier this year. On 11th March 2018, they started accepting entries from potential dealers.
The Dealership Experience event was aimed to recognise the best clients for setting up the dealership network. MG Motor India will also go forward with a detailed evaluation process for the dealership partners.
In the evaluation process, the dealers will be selected using parameters such as market credibility, local market knowledge, financial strength, digital knowledge, operational skills and customer service efficiency. MG Motor India had also stated earlier this year that the company would provide employment opportunities to many, in 2018.
"Like our strong focus on employees and diversity, we have laid out a core philosophy for our dealers as well, for they will be the face of the MG brand for customers. Revolving around the umbrella theme: ‘Together we grow', our dealer policy inculcates complete transparency and mutual respect while focusing on bringing a practical approach to business." — shared President and Managing Director at MG Motor India, Rajeev Chaba.
"With a high degree of emphasis on digitisation and business analytics, we will offer a strong support system to our dealer partners, helping them run their operations effectively and profitably. The overarching goal of this endeavour is to provide a heightened customer experience. We are also looking at engaging diversified partners from the non-automotive business with proven experience across organized customer-oriented retail industry.", added Chaba.
The company is also planning to launch their first vehicle in the second quarter of 2019. From then, MG Motor India will be introducing one new product in the market each year, following the concept of ‘Make In India'.
Thoughts On MG Motor India Dealership Launch
MG Motor India has promised a smart working environment for all their employees. In addition to this, 22 percent of the workforce will be women.The first product to come out of the MG Motor India plant will be the ZS SUV.
MG or Morris Garage is a British automotive company with a lot of heritage and iconic models. They were popular in the British racing scene since the early 20th century.