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India's leading Utility Vehicle (UV) manufacturer, Mahindra is looking to discontinue several vehicles from its current product lineup. The carmaker will phase out slow-moving products such as the Verito sedan, Verito Vibe notchback, the Xylo MPV and the sub-4 metre compact SUV, the Nuvosport in India. The decision comes in the backdrop of lower volumes of the mentioned vehicles.
As per Moneycontrol, Mahindra is looking to discontinue the models in a phased manner over the next 18-24 months as it looks to prepare for stricter emission regulations, which will be effective from April 1, 2020. Like other carmakers, Mahindra is reluctant to upgrade older generation models to meet Bharat Stage VI (BS-VI) standard as well as crash safety norms.
Pawan Goenka, managing director, Mahindra & Mahindra, said: "We have to meet BS-VI in all of our products. We have already made a decision on dropping some products when we go to BS-VI, (which are) low volume products. And we have to invest in all the safety regulations that are coming in, and therefore there is no letting up of investment in those areas."
While the said models will be discontinued in the coming two years, Mahindra will replace them with newer products to compete in their respective segments. The Mahindra Xylo will be replaced by the new Mahindra TUV300 Plus, an MPV, which is being tested on Indian roads. The TUV300 Plus can accommodate up to nine passengers, a worthy replacement to the Xylo.
The Mahindra Verito was revered among cab aggregators; however, newer competitions which are well equipped with features and have edged out the Verito sedan in the market. The carmaker is expected to continue the sedan in an electric version, the eVerito. The Verito Vibe is one of the company's lowest selling car; it makes business sense for the carmaker to discontinue the notchback.
As for the Mahindra Nuvosport, while Mahindra gave the sub-4 metre compact SUV a facelift along with new features, the SUV failed to impress car buyers in India. That said, Mahindra has the TUV300 in the segment which is performing with average sales.
DriveSpark Thoughts About The Mahindra Verito, Vibe, Xylo And Nuvosport Being Discontinuation
Mahindra is looking to streamline its product lineup in India by discontinuing models which are insignificant when it comes to sales. The carmaker seems to be moving in the right direction by replacing the models which are better equipped and meet stricter emission norms.