Ford has reportedly introduced the sunroof option on the 2.2-litre 4x2 Titanium variant of the Endeavour SUV in India. The new Ford Endeavour 2.2-litre 4x2 Titanium trim now costs Rs 29.57 lakh ex-showroom (Delhi). The sunroof option increases the appeal of the mid-variant of the Endeavour and buyers who don't prefer the higher-priced 3.2-litre 4x4 variant can choose the mid-variant instead.
With increased competition from the Toyota Fortuner, Ford is looking to add more features to the Endeavour to enhance its appeal among SUV enthusiasts. Thanks to Team-BHP for the update of the sunroof option on the mid-variant of the SUV. We are not sure if there are other updates to the Endeavour.
Back in 2016, Ford launched the new Endeavour with two diesel engine options: 2.2-litre and 3.2-litre with prices starting at Rs. 24.75 lakh. While the 3.2-litre came in two variants, the 2.2-litre model was available with a 4x4 system.
In September 2016, the company decreased the prices of the Trend variants of the SUV. Again in November 2016, Ford revised the prices of the Endeavour and this time it increased the prices of the Titanium trims. And for the third time, Ford revised the prices by March 2017, the last being a price reduction of the 2.2 4x4 MT Trend variant.
In July 2017, Ford discontinued two variants, and the manual gearbox models were discontinued only to re-introduce it again. Ford has been revising the prices of the Endeavour as well as changing the variants to increase the sales of the SUV.
While the sunroof option on the 2.2-litre Titanium variant is a welcome feature on the Ford Endeavour, the company has been experimenting on the SUV be it the prices are changes to the features of the variants.
The reason behind the experiments is attributed to the low sales of the Endeavour in India. Toyota has been selling close to 2000 units of the Fortuner SUV; however, Ford is managing only 600 units a month, this could be the reason behind Ford constant endeavour to revise the feature and the pricing of the SUV.