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When was the last time you made a new approach to something? Have you ever made a positive difference in someone else's life? Then there's a chance for you to share that story with the world. Read on to know more details or CLICK HERE!
Introducing Eicher's Nayi Soch philosophy – an initiative to bring a change in the trucking industry; thereby inspiring the lives involved.
Eicher – the leading name in India's commercial vehicle industry – aims to recognise all the individuals who have contributed in bringing India's trucking scenario to what it is right now. Through Nayi Soch, the company intends to create an 'emotional connect' across the entire trucking business, active in the country.
Nayi Soch will also stay true to the brand's 'Partnering Prosperity' vision while proving beneficial for both the current and future generations involved in the commercial vehicle industry. But the best part is that you, or anyone you know, can participate as well.
The initiative also marks the introduction of the new Eicher Pro Series heavy-duty trucks. The 'next-gen' commercial-purpose vehicles feature a modern design language along with best-in-class cabin features.
The Pro Series vehicles offer superior performance, higher rated payload, faster turnaround and better fuel economy. Being Eicher products, they boast of lower operating costs and higher reliability too.
*You can either share your story directly as a message or you can upload a text document. There is also an option to enter your phone number so that Eicher can directly call you for the same.
Eicher Naya Samay Nayi Soch In Brief
Background– Eicher wishes to forge long-term relationships with customers and their ecosystem. Approaching business by being empathetic to the ones involved is key.
Business Objective– To become one of the major players in the commercial vehicle industry and cater to the country's growing requirements in construction and heavy-duty applications.
The Roll-Out– Eicher plans to implement Nayi Soch in phases for maximum efficiency and productivity while targeting three main groups: fleet operators, drivers and mechanics.
Mr Vinod Aggarwal, MD & CEO, VE Commercial Vehicles shared, "Eicher has always championed new thinking and inventiveness with new benchmarks in the commercial vehicle industry. Through product innovations such as the Canter, twelve-tire fully built truck or even the Bus safety code, Eicher's approach has always embodied a progressive mindset. Through the Eicher Pro series of next-generation heavy-duty trucks, Eicher has strived for modernisation in the transport ecosystem. Our new philosophy - "Naya Samay Nayi Soch" is aimed at building a solid emotional connect and strengthen Eicher's image as a premium brand in the commercial vehicle industry. We want to use this platform to showcase our new brand philosophy and inspire all our stakeholders to embrace this progressive outlook. We would like to recognise all the partners and stakeholders who have taken the industry towards a forward-looking path".
"With this brand new initiative, Eicher plans to commemorate the real heroes of the Indian growth story, who think differently and have brought a societal change and empowered lives with their "Soch". With this philosophy, we aim at forging long-term relationships with not just our customers, but all the relevant stakeholders of the trucking community." he further added.
Be a part of 'Naya Samay, Nayi Soch' with Eicher trucks and buses.