World's Largest Bugatti Showroom Opens

"The UAE is always striving to be the best," Sultan Al Habtoor, President of Al Habtoor Motors, owner of the new dealership, commented. "Our target was, therefore, to bring the largest, most beautiful Bugatti showroom to the heart of Dubai."

The new Al Habtoor Motors showroom stretches on an area of 2583-square-foot, where customers enter the building through an impressive entrance which features a four-meter Bugatti horseshoe that is seen on a Bugatti's radiator grille as well.

Inside, naturally, there's only one model on display, the Chiron, while guests are "welcomed into a specially designed lounge area equipped with furniture from the Bugatti Home Collection." The only purpose of this area will be to give possible clients a private environment where they can configure their own Chiron.

"A location of this significance and appeal for our brand has earned a superlative showroom," commented Dr Stefan Brungs, Member of the Board of Management of Bugatti Automobiles S.A.S. responsible for Sales, Marketing, and Customer Service. "Many Bugatti customers who have been the closest and most loyal ambassadors of our brand for many years live in this region."

Over 30 orders for the Chiron have been received through Bugatti's UAE partner, Al Habtoor Motors; this represents 26 percent the car's overall order base so far.

Al Habtoor Motors is an official Bugatti dealer since 2006 as well as a Bugatti Service Partner of Excellence since 2013.

Not only is the Chiron on display in the showroom, but customers can configure their Chiron, enclosed by Bugatti-branded furniture.