Volvo Says ‘Express Your Individuality’ With The New XC40

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One of the most anticipated launches in the small premium SUV segment is the Volvo XC40. With the reveal date of the Volvo XC40 nearing, the Swedish carmaker says the new SUV is a distinctive car for a distinctive driver.

With numerous exterior and interior colour combinations, an individual's choice is the centre of attraction when it comes to the Volvo XC40. The XC4o has given the designers the freedom to create a car that brings vibrancy, individuality and playfulness to the small premium SUV segment.

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Thomas Ingenlath, the Chief Design Officer at Volvo Cars, says, "We wanted the XC40 to be a fresh, creative and distinctive member of the Volvo lineup, allowing its drivers to put their personality in their driveway. XC40 drivers are interested in fashion, design and popular culture, and often live in large, vibrant cities. They want a car that reflects their personality. The XC40 is that car."

For the exterior, colour combinations range from a solid, monochromatic theme, to dual compositions in vivid colours. When it comes to the interior, the selection includes a warm Lava Orange carpet, an Oxide Red upholstery and a range of new trims and materials with designs inspired by urban architecture and cartography.

DriveSpark Thinks!

The Volvo XC40 has a wide choice that allows a customer to configure the car to his personal choice. Since personal choice is unique to individuals, one can be assured that every Volvo XC40 is exclusive.

Read more on: #volvo
Story first published: Wednesday, July 26, 2017, 13:05 [IST]
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