Volkswagen India has inaugurated its first digital experience set-up in Coimbatore, Tamil Nadu. Being the first of its kind in the country, the facility will be equipped with self-learning kiosks for customers to better understand Volkswagen's lineup in India.
The facility is located at Peelamedu, on Avinashi road. The new Volkswagen Digital Experience set-up will be headed by Sudersan Jagadeesan, Dealer Principal.
This paper-free platform has two cars on display and enables information sharing through digital channels and informative screens. The set-up also has a lounge facility where customers can relax.
Commenting on the occasion, Steffen Knapp, the Director of Volkswagen Passenger Cars India said: "In line with changing customer consumption patterns, Volkswagen has taken a step forward with the launch of the first ever digital experience set-up in India."
"Volkswagen Coimbatore is sure to enhance customer experience and add a premium touch through the use of technology and innovation. The new set-up will enrich the entire process of buying a car thereby making it a memorable experience."
The facility will have digital screens with iPads, with which customers can have a better look and feel of the products. The dealership will also have professionally trained personnel to help assist customers in making a choice.
With the whole world moving towards the digital future, carmakers and dealers have to embrace the change as well. By offering digital buying experience, customers will also have the needed privacy and space to make the important choice of buying a car.