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Volkswagen Targets SUV Segment; Tiguan To Lead Premium Push
Volkswagen is looking for a better position in the SUV segment with the Tiguan in India, which is due to launch soon.
Volkswagen is looking for a better position in the SUV segment in India as it is readying to launch the Tiguan SUV, a much needed model for Volkswagen in India.
The company is also bringing back the Passat this year to add to the newly launched GTI as it bids to position itself as an accessible premium car brand in India.
"Tiguan as our first premium SUV, comes into an area where we see more and more people investing in such cars. That will be the first step for us into that domain of SUVs," Volkswagen Group Sales India, Director VW Passenger Cars, Michael Mayer said.
Stating that VW is looking to position itself "as an accessible premium car brand", Mayer said "this is a turf that we need to own. We need to be the ones, and we see some manufacturers, competitors trying to get into that with lots of efforts".
Mayer further said: "From a brand value perspective we are there. Now we need to start widening our product portfolio ... We also need to go into SUVs also. We are heavily working on it. Whether it is in the sub-4 metre compact segment or not, we will have to see."
The Tiguan will compete with the Toyota Fortuner and Ford Endeavour, which are priced in the range of Rs 25.92 lakh to up to Rs 31.12 lakh ex-showroom (Delhi).
Speaking of the Fortuner, Toyota launched the updated Toyota Fortuner SUV in India, pictured in the image gallery below.
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