Honda Cars India Ltd. (HCIL) registered monthly domestic sales of 17,085 units in July 2017. The Japanese carmaker sold 3,052 units more compared to July 2016, registering a growth of 22 percent.
Mr Yoichiro Ueno, President and CEO, Honda Cars India Ltd. said "We were able to post good growth in July with strong sales numbers across models. The post-GST price benefits, healthy monsoon and onset of the festive season in many regions from August will give another boost to our sales."
"We have increased the WR-V supply for our waiting customers from last month and is reflected in the good numbers posted by the model in July," he added.
The company also reported growth of 21 percent compared to the previous fiscal with sales of 55,647 units during April - July 2017 compared to 45,880 units in the corresponding period April - July 2016.
The third best selling Honda car during July 2017 is the Jazz premium hatchback which the company sold 2,971 units, while the Amaze sub compact sedan sold 2,913 units.
Honda sells the BR-V compact SUV which saw sales of 1,042 units which does not seem to be a good product for the carmaker as customers have been shying away from buying the BR-V. The Brio too seems to lost the steam with sales of just 396 units and the CR-V sold just 15 units during July 2017.
Honda did not report the sales of its Accord Hybrid probably suggesting that there were no sales due to the recent price increase based on the new Goods and Service Tax (GST).
Honda manufactures cars in India at its Greater Noida, U.P and Tapukara, Distt. Alwar, Rajasthan facilities. While the Honda Brio, Honda Jazz, Honda Amaze, Honda City, Honda WR-V, Honda BR-V and Honda CR-V are manufactured in India, the Accord hybrid comes to into India via the Completely Built Unit (CBU) from Thailand.
The company has a strong sales and distribution network with 348 facilities in 233 cities spread across the country.
The Honda WR-V with unique features such as sunroof and premium interiors has created an impact in the Indian market. Honda should continue to understand what made the WR-V sell in the country and base their future products for India.