Tata Motors wanted to steer clear from its old design philosophy it followed in models such as Indica and Indigo. The home-grown carmaker moved ahead a new approach with its new Impact Design Philosophy.
The first vehicle to be designed under the new philosophy was the Tata Tiago. Launched in 2016, the sales of the Tiago was low initially; however, it started to pick up over next couple of months.
In August 2017, Tata Motors sold over 7,000 units of the Tiago hatchback compared to 6,274 units in July, 5,438 units in June and 4,901 in May gaining momentum every month. Maruti sold 9,210 units of the Celerio and the way Tiago has been selling in the Indian market; the Tiago has all the elements to break into the top 10 selling cars in India.
Prices for the Tata Tiago starts at Rs 3.21 lakh and goes up to Rs 5.65 lakh. While the Tiago might not compete with the likes of Maruti Swift or Hyundai Grand i10, it does not compete with the entry level model such as Maruti Alto or Renault Kwid.
What Tata Motors has done is that it has positioned the Tiago above the segment of Altos and Kwids. With a competitive pricing and loads of features such as Harman audio system, driving modes and comes with both petrol and diesel engines.
The Tata Tiago is available in petrol and diesel engines: a 1.2-litre petrol unit produces 84bhp and 114Nm of torque, while the 1.05-litre diesel unit develops 69bhp and 140Nm of torque. The petrol model is offered with both manual and AMT gearbox; the diesel unit is mated to a manual gearbox.
The Tata Tiago has loads of features at a competitive price. With the increasing sales every month, Tata Motors might have a winner on its hands.