Tata Tiago Closing In On Maruti Celerio Sales In India

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Tata Motors wanted to steer clear from its old design philosophy it followed in models such as Indica and Indigo. The home-grown carmaker moved ahead a new approach with its new Impact Design Philosophy.

The first vehicle to be designed under the new philosophy was the Tata Tiago. Launched in 2016, the sales of the Tiago was low initially; however, it started to pick up over next couple of months.

Tata Tiago Sells Over 7,000 Units In August 2017; Achieves Highest Ever Sales

In August 2017, Tata Motors sold over 7,000 units of the Tiago hatchback compared to 6,274 units in July, 5,438 units in June and 4,901 in May gaining momentum every month. Maruti sold 9,210 units of the Celerio and the way Tiago has been selling in the Indian market; the Tiago has all the elements to break into the top 10 selling cars in India.

Tata Tiago Sells Over 7,000 Units In August 2017; Achieves Highest Ever Sales

Prices for the Tata Tiago starts at Rs 3.21 lakh and goes up to Rs 5.65 lakh. While the Tiago might not compete with the likes of Maruti Swift or Hyundai Grand i10, it does not compete with the entry level model such as Maruti Alto or Renault Kwid.

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Tata Tiago Sells Over 7,000 Units In August 2017; Achieves Highest Ever Sales

What Tata Motors has done is that it has positioned the Tiago above the segment of Altos and Kwids. With a competitive pricing and loads of features such as Harman audio system, driving modes and comes with both petrol and diesel engines.

Tata Tiago Sells Over 7,000 Units In August 2017; Achieves Highest Ever Sales

The Tata Tiago is available in petrol and diesel engines: a 1.2-litre petrol unit produces 84bhp and 114Nm of torque, while the 1.05-litre diesel unit develops 69bhp and 140Nm of torque. The petrol model is offered with both manual and AMT gearbox; the diesel unit is mated to a manual gearbox.

Tata Tiago Sells Over 7,000 Units In August 2017; Achieves Highest Ever Sales

DriveSpark Thinks!

The Tata Tiago has loads of features at a competitive price. With the increasing sales every month, Tata Motors might have a winner on its hands.

Story first published: Thursday, September 7, 2017, 19:23 [IST]
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