Tata Tiago Is In High Demand — Achieves 1 Lakh Bookings

Indian automaker Tata Motors’ hatchback Tiago has achieved 1 lakh bookings in the Indian market.

By Sukesh

Indian automaker Tata Motors' hatchback Tiago has achieved 1 lakh bookings in the Indian market. Launched in 2016, the hatchback features Impact Design philosophy.

Since its inception, over 65,000 Tiago's are on-road. The top-of-the-range model is in demand among the first-time car buyers in the country. The company has also launched the AMT variant which is also getting positive feedback.

Tata Tiago Achieves 1 Lakh Bookings

The Tiago has been designed with inputs from the Pune, UK and Italy design studios. The hatchback is manufactured at the company's Sanand manufacturing facility. The manufacturing is at its maximum capacity to meet the supply demands.

Tata Tiago is offered with two engine options, a 1.2-litre petrol engine and a 1.05-litre diesel engine. The car also features two drive modes - City and Eco. Both the engines are designed to deliver a peppy driving experience and fuel economy.

Tata Tiago Achieves 1 Lakh Bookings

President of Passenger Vehicles Business Unit, Tata Motors, Mayank Pareek said, "Tiago boasts our new Impact design philosophy and has been a game changer for Tata Motors. With its stylish design, enhanced performance and drive dynamics, TIAGO led the company's transformation journey, setting a benchmark in the hatchback segment."

DriveSpark Thinks!

Tiago has been a successful product for Tata Motors. Since its launch, the hatchback has been selling in good numbers. The car is equipped with best-in-class features which make it a favourite car among the first car buyers.

Article Published On: Monday, July 3, 2017, 18:31 [IST]
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