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Tata Nexon's Latest Adventure With Star Wars: The Last Jedi
Tata Motors ties up with Disney India to promote Star Wars: The Last Jedi
Tata Motors, part of its customer engagement initiative, announced its association of their newly launched Tata Nexon with Disney India for the promotion of the latter's new movie Star Wars: The Last Jedi.
The home-grown car manufacturer has associated with arguably one of the biggest movie franchise to increase the awareness of the Nexon compact SUV in India. Tata Motors has been aggressively promoting the SUV with several campaigns since its launch.
Among the strategy is to make the Tata Nexon available over the weekends at prominent public places for exposure. Tata Motors will incorporate Star Wars merchandise, accessories and props to promote the upcoming movie.
The new adventure of Tata Nexon and Star Wars will begin from September 25, 2017, when both the brands will bring alive this association by connecting with their customers at the Nexon Skill Arena in Bangalore.
Also Read: First Drive Review Of Tata Nexon
The Nexon Skill Arena will be held at E-Zone, 23/24, Marathahalli Bridge, KR Puram Ring Road, Chinnapahalli in Bangalore and the company's existing and prospective customers have been invited to the event.
The Nexon Skill Arena includes four zones: Explore, Skills Arena, Fun and Test Drive. Each of these zones gives customers an opportunity to get up-close with the SUV and experience its capabilities.
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Tata Motors says the Nexon with colours Moroccan Blue and the Vermont Red are symbolic of the light and dark side of the Force in the Star Wars galaxy. The movie is slated for India release on December 15, 2017.
The Tata Nexon is the newest sub-compact SUV launched in India with latest and premium features. The Nexon is available in both petrol and diesel variants.
Power to the petrol version of the Tata Nexon comes with a 1.2-litre turbocharged engine producing 108.5bhp and 170Nm of torque mated to a 6-speed manual gearbox. The diesel version is powered by a 1.5-litre unit developing 108.5bhp and 260Nm of torque mated to a 6-speed manual gearbox.
The Tata Nexon boasts of some unique features such as Wristband Key, Floating Navigainment Touchscreen with Voice Control, 8-Speaker Sound System and driving modes.
According to Mr. Vivek Srivatsa - Head - Marketing, PVBU, Tata Motors - "We are very excited to associate the Tata Nexon with the Star Wars brand which is a huge franchise globally. Nexon has been one of the most talked about recently, just like the ‘The Last Jedi' has been for the movie buffs."
"Fueling the force within you, the Tata Nexon takes driving to LEVEL NEX which has resulted in a culmination of a radical shift in thinking about our products. Nexon promises to deliver an experience beyond the next level which will change the norms of what you can expect out of a car just like the Star Wars movies."
He further added, "We are excited as we bring this association to life for the first time in Bangalore and are sure that this partnership will definitely prove to be a real treat for fans of both the brands."
DriveSpark Thinks!
Tata Motors and Disney India have come together to showcase their newest creation - Nexon and Star Wars: The Last Jedi. The Nexon boasts of modern design, advanced technology, and comfort, while the Star Wars franchise boasts of futuristic technology, both the brands have the DNA to be a potential winner in their respective category.
