The most affordable car in India, the Nano was the brainchild of Chairman of Tata Sons, Ratan Tata. So, the company did not want to end the production of the car abruptly.
A Tata Motors spokesperson said, "Nano plays an important role in our PV (passenger vehicle) strategy because it is our only product in the hatchback segment, which is a very important segment from a first time buyer point of view."
The spokesperson also said that Tata Motors will regularly review their product strategy and will give an update in the coming months. Till then, the automaker will continue to produce Nano catering the demand in key markets.
In recent times, there has been a lot of debate regarding the future of Nano in India. The official stated that the decision regarding any product would be taken considering the entire passenger vehicle strategy.
Tata Motors is working hard to transform the future of Nano. Recently an electric variant of the Nano was spotted testing in Coimbatore. The overall design was identical to the currently sold Nano, but a sticker on the window indicated that it is an electric vehicle.
During the launch of Tata Nexon, President of PV Business Unit, Tata Motors, Mayank Pareek stated that the company aims to be among the top three players in the domestic market.
Speaking about the electric vehicle segment, Pareek said that Tata Motors European Technical Centre PLC (TMETC), a subsidiary of Tata Motors in the UK has already built the electric version of the Tiago and Bolt.
Tata Motors' ambitious project, the Nana has been a loss-making product for the automaker in the recent times. There has been a lot of discussions regarding the future of the small hatchback. But the company has been striving hard to change the fortunes of Nano. Now, the company is working on an electric version of the car. Will it transform the future of Nano? Only time will tell.