Tata Motors today announced the launch of its inaugural cricket championship for corporate houses, 'Tata Motors Corporate Cricket Championship', powered by the Tiago.
The tournament will commence on January 28, 2017 at the Air India Kalina Cricket Ground. This unique initiative will enhance business relationship for Tata Motors with many corporate houses in offering special services for bulk purchases, leasing and individual purchases.
Speaking on this new initiative, Mayank Pareek, the President of Passenger Vehicle Business Unit at Tata Motors, said, "Our idea behind conducting a cricket tournament for corporate houses was to bring them together through the medium of the country's favorite sport.
"While we work tirelessly and strive every day to take our brands to the next level, we believe these engagements resonate very closely with our core philosophy of being a customer centric organization."
The Cricket Championship will see participation from thirty-two teams such as IDFC Securities, JSW Steel, Sony Pictures, Mediacom, Aditya Birla Financial Service, Vodafone, and more.
The Tiago may power the cricket match, but Tata's new vehicle, the Hexa is attracting customers. Here are some images to feast your eyes.