Tata Motors And Microsoft Collaborate To Offer Connected Car Experience
Tata Motors and Microsoft collaborate to bring connectivity features on mainstream, mass-market vehicles at an affordable price.
Tata Motors and Microsoft have announced a collaboration to offer personalised and connected car experience to customers. Both companies will bring forward Artificial Intelligence (AI), advanced machine learning, and Internet of Things (IoT) capabilities to vehicle owners.

The first vehicle to showcase these features will debut at the upcoming Geneva Motor Show, and this will be via the company's unique user interface application, using Microsoft enabled functionality like advanced navigation, predictive maintenance, and telematics.

The collaboration between Tata Motors and Microsoft will help the carmaker bring connectivity features on mainstream, mass-market vehicles at an affordable price. Also, Tata Motors will continuously develop and launch connected car services and applications that will help customers stay connected.

Some of the driving scenarios being explored for the future are the following:
- Based on their profile and location data, vehicle owners can receive proactive point-of-interest, shopping and route assist recommendations enabling them to achieve more on the go.
- Preemptive service alerts based on vehicle health data will enable owners to avoid costly down time en-route on planned road trips.

3. Using industry-leading firmware over the air (FOTA) and software over the air (SOTA) updates protocols, key vehicle settings can be updated remotely, over the cloud. These will help cloud based diagnostics and the ability to use insights from vehicle data to prevent warranty and recall issues and offer new services that improve user experience.

4. By capturing, analyzing and acting on live road conditions, vehicle owners will be able to increase safety, optimize vehicle performance by avoiding roadblocks and rough terrain. By unifying navigation, data elements like maps, weather, traffic, and parking the solution can deliver optimized routing and location based services to vehicle owners.


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