Tata Motors will make its Ace mini-truck slightly longer and tougher to take on the stiff competition, the rivals have been slowing eating into the market share of the Ace.
The small commercial space, especially the 1.0-1.25 tonne mini-truck segment is thecurrent led by Tata Ace with a market share of 62 percent. However, it has lost close to 10 percent market share in the last three years mainly due to competition from Mahindra & Mahindra's Maxximo, Jeeto, Supro, and Ashok Leyland's Dost.
The new platform for the Tata Ace will take higher payload and will be a lot more tougher to take more abuse than the current model in the market. The new products -- XL versions of Ace Zip, Ace and Mega Ace -- are set to be launched this April 2017.
With the new Ace products with better payload and tougher chassis, the company is aiming to address the need for last mile transportation industry, in terms of better capacity, greater safety, comfort, reliability and overall value and faster turnaround.
Ashok Leyland Dost seems to have lost the steam and has been losing ground as well; however, the company, after breaking away from Nissan Motor, is planning to launch its own small commercial vehicle and is expected to be launched in 2018-19.
The new XL versions of the Tata Ace will be able to take 15 percent more payload, BS-IV diesel engine options, new interiors and power steering will standard across the range. The current model will continue to be available as well.
Also, the XL versions of the Tata Ace will address the gap between the pick-up and the mini-truck segment. The company recently launched the Xenon Yodha pick-up truck to counter Mahindra in the segment.
The Tata Ace XL will fill the gap between the Xenon Yodha and the mini-truck segment which is fast growing in the commercial space.
Via ET Auto
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