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Renault India Rolls Out 'Passion on Wheels' Initiative
The three-month-long Renault Passion on Wheels initiative includes a is a fully functional mobile showroom and will cover 300 markets across India.
Renault India has rolled out 'Passion on Wheels' initiative across the country designed to offer complete Renault experience to the customers especially in the tier II and tier III markets.
The three-month-long Passion on Wheels initiative will include a fully functional mobile showroom and it will cover 300 markets across India.
Commenting on the new initiative, Mr Rafael Treguer, Vice President Sales & Marketing, Renault India said, "Over the last few years we have exponentially grown our presence in terms of sales and network in a short span of time. Driven by innovation which has always been Renault's hallmark, the ‘Passion on Wheels' is yet another significant step to move closer to the customers in the remote areas and provide a Renault vehicle ownership experience."
About the mobile showroom, he added, "This mobile showroom will not only give customers an opportunity to experience the Renault brand but also test drive Renault vehicles and interact with experts on any product related queries. It is a clear testimony of our customer-centric approach, and we will continue our efforts to bring in pioneering customer-oriented activities to further consolidate our footprint in India."
The mobile showroom is equipped with a car on display and will take the brand to the doorstep of the customers. Besides displaying the complete Renault product range, several fun-filled activities will be organised for customers making it an exciting and cherishing experience.
Apart from test drives, the 'Passion on Wheels' initiative will be a one-stop shop for allowing clients and prospects to connect with the company for any product related enquiries or new bookings.
The initiative will be showcased to customers over one to two days in each of the destination city along with Renault's dealer partners. The ‘Passion for Wheels' initiative will take the brand to cities such as Punjab, Haryana, Uttar Pradesh, Rajasthan, Gujarat, Maharashtra Telangana, Bihar, Odisha, Chhattisgarh and Assam to name a few.
Renault India is looking to expand its product portfolio to drive volumes in the country. The company has substantially increased its sales and network in India.
The company currently, has more than 270 sales outlets in the Indian market. By the end of 2017, Renault India is looking to expand its dealer network by increasing the number of sales outlets to 320 across India.
Renault India current product line-up includes compact SUV Duster, entry-level small hatchback Kwid, MPV Lodgy, sedan Scala, and compact hatchback Pulse.
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