India’s Most Reputed Automobile Brand Revealed

The second most Reputed brand is the Hyundai Motors, the second largest carmaker in the country, with a strong 93 percent BrandRep Score than the leader. Honda sealed the third position with a BrandRep Score just 6 percent lower than Hyundai.

The next three places are secured by BMW, Tata Motors, and Ford Motors respectively. In seventh place is German luxury carmaker, Mercedes-Benz followed by Volkswagen and Audi is eighth and ninth respectively.

The top 10 was rounded up by Japan's Toyota in the India's Most Reputed Brands 2017 Report. Out of 42 automobile brands around the globe, 7 of them are from India and Japan, six each from Germany and the United Kingdom and four each from U.S.A and Italy.

"Action communicated well is the main ingredient that goes into building the reputation. In the Automobile sector, Brand Reputation is of high importance as often the brand has to resonate with the user," said Pooja Kaura, Chief Spokesperson for India's Most Reputed Brands.

She added, "Automobiles are not just something that takes you from Point A to Point B, it is something that reflects your personality was making brand reputation an important point of the purchase decision."

The study was conducted within the Automobile Industry with BlueBytes analyzing 50,000 news articles of 42 automobile brands in all the major English and Hindi print media across nine cities. The study was based on the period between February 1, 2016, to January 31, 2017.