2017 Brings The End To An Iconic Name — The Mitsubishi Lancer

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2017 brings worrying news to auto enthusiasts from around the world, as the Japanese carmaker, Mitsubishi, will kill the Lancer name. The company will shift focus on building crossovers and pickups.

2017 Brings The End To An Iconic Name — The Mitsubishi Lancer

The Mitsubishi Lancer was a renowned sedan in many countries around the world, including India. The car was used by regular commuters, to drivers kicking up dirt in the World Rally Championship (WRC).

2017 Brings The End To An Iconic Name — The Mitsubishi Lancer

The Lancer was introduced in India in 1998 to compete alongside the Honda City. The sedan looked the part, and offered fantastic driving dynamics, quickly making it popular among enthusiasts.

2017 Brings The End To An Iconic Name — The Mitsubishi Lancer

It was not long until the the Lancer became popular among rally drivers in India, owing to the highly customisable engine and other dynamics.

2017 Brings The End To An Iconic Name — The Mitsubishi Lancer

The Mitsubishi Lancer was a popular car in the movies too, especially the Evo, with its turbocharged four-cylinder engine.

2017 Brings The End To An Iconic Name — The Mitsubishi Lancer

The car was highly customisable with most of its original parts, and this lead enthusiasts to boost the power output to 500+bhp. Internationally, the Evo offered good performance at a reasonable price.

2017 Brings The End To An Iconic Name — The Mitsubishi Lancer

In India, the Lancer was sold with a petrol and diesel engine, and two generations of the car was sold here. Later, in 2006, Mitsubishi launched the Lancer Cedia, which too became a hit among enthusiasts.

2017 Brings The End To An Iconic Name — The Mitsubishi Lancer

The loss of such a name will surely worry enthusiasts and we really hope Mitsubishi will consider bringing back the name in the future.

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