Mercedes-Benz India Registers Best Quarter Ever In The Company's History

The consistent sales performance in Q1 2017, firmly emphasises the constant customer choice for a Mercedes-Benz vehicle in the Indian market, this is a result of a highly focused customer centric approach executed by Mercedes-Benz.

Mercedes-Benz luxury SUV product lineup for India comprises of the GLA, GLC, GLE, GLE Coupe and the GLS SUV which contributed the highest by 13 percent.

While the growth in the SUV portfolio was mainly driven by the GLC, which emerged as the largest selling SUV, the bigger GLE, GLE Coupe and the GLS also witnessed strong customer choice in the same period.

The luxury sedan segment including the C-Class, E-Class and the S-Class performed as per expectations, with the E-Class Sedan emerging as the highest selling model for the company.

The Mercedes-Benz C-Class Sedan, which remained a vital volume contributor and was the second most top selling model of the quarter.

Also, the New Generation Cars continued to draw younger customers to the brand, while the AMG and Dream Cars portfolio made the attraction for the brand more noticeable than before.

Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, "2017 began with a positive drive, and we are confident of bettering our sales performance in the coming months. We are glad to witness growth re-emerging in Q1 2017, which makes us confident of our customer-centric strategy."

He added, "The high demand for the all-new long-wheelbase E-Class was overwhelming, as it surpassed all our expectations. With new product introductions coupled with the availability of the all-new long wheelbase E-Class, we are confident that our growth momentum continues,"

"Qualitative expansion in our network spread, the introduction of the various cost of ownership measures and availability of varied tailor made financial programmes will be pivotal in aiding our planned growth. It is very satisfactory to note that Mercedes-Benz witnessed growth across the portfolio, which strongly underlines the fact, that, luxury car buyers' preference for a Mercedes-Benz vehicle continues."

With ‘One Team, One Goal' philosophy, Mercedes-Benz India is looking to continue the ‘winning' momentum it has created for itself in the Indian market.