India leading luxury car manufacturer, Mercedes-Benz India kicked off the festive season by delivering a record 51 cars in a single day in Kolkata. The deliveries were made across Kolkata and neighbouring districts of Malda, Asansol, and Siliguri.
Buyers in Kolkata preferred sedans over SUVs where the C-Class was the leading contributor followed by the E-Class and the CLA.
Speaking on the occasion, Roland Folger, Managing Director & CEO, Mercedes-Benz India said, "Customers have always been the epicentre of every strategy at Mercedes- Benz, and it gives us immense pleasure to be a part of our customers' celebrations. Kolkata remains an important market for Mercedes-Benz and the recorded delivery in the ‘City of Joy' reaffirms our customers' trust in Mercedes-Benz."
"Owning a Mercedes-Benz is a sign of success and celebration and gives a sense of fascination associated with the brand. The customer's increased preference for a Mercedes-Benz vehicle in Kolkata depicts an increase in brand's resonance and consumer loyalty."
Sanjay Thakkar, Chairman - Benchmark Interkrafts said, "We are delighted to achieve this record accomplishment of delivering 51 cars in a single day. East India has emerged as a growing luxury car market and the onset of the festive season has aided this surge in sales."
"Mercedes-Benz has been gradually expanding its foothold into newer tier II markets like Malda, Asansol and Siliguri. We are excited with the increasing popularity of Mercedes-Benz in this market, and we are confident of expanding our footprint even further."
Mercedes-Benz offered customers reason to celebrate the festivities with the delivery of 51 cars. The Mercedes-Benz C-Class has emerged as the leading contributor to the deliveries and reflects the Indian market's preference for luxury sedans over SUVs.