Maruti Suzuki, India's largest carmaker, will setup 150 standalone True Value outlets, a used car dealership. The Maruti True Value was launched in 2001 and now will go through a complete revamp to make pre-owned cars more attractive and transparent for buyers.
Part of the company's transformation, a network of standalone or independent True Value outlets will be setup across the country, with a larger display area for a variety of pre-owned cars of Maruti Suzuki.
Also, these outlets will be digitally integrated via a portal so that customers can access details of all the cars available at True Value showrooms across India.
Managing Director and CEO Kenichi Ayukawa said: "We want to offer buyers of pre-owned cars the same experience as buyers of new cars. A network of spacious new outlets, using digital technology for customer convenience, will be a highlight of True Value. Our focus will be on quality cars, refurbished and certified with the assurance of warranty. A star-rating for each car will help the True Value customers to make a right choice".
He added: "As a part of Maruti Suzuki's transformation, we have introduced new products, entered new segments and launched the NEXA channel for sales and service. All these initiatives have been appreciated by our customers. A revamped True Value is a part of these efforts."
To ensure quality and reliability, pre-owned Maruti Suzuki cars will be carefully selected, refurbished at Maruti Suzuki workshops and offered to customers with warranty and free services said the company.
The car will go through 376 checkpoint evaluation, and any refurbishment and service requirements will be identified. Then the vehicle will be refurbished at Maruti Suzuki workshops.
Once the car is refurbished, it will be inspected and rated on six parameters - engine, suspension, brakes, electrical, transmission & steering control and exteriors & interiors.
Post which, a True Value certificate is issued for the car. Additionally, a True Value certified car comes with multiple free services and company-backed warranty up to one year.
The revamping of Maruti True Value outlets will lead better customer experience, and in turn, it will help buyers choose their car with the assurance of Maruti's evaluation process.