Maruti Suzuki India Promotes A Campaign For Passenger Safety: Here's How!

As per a survey conducted by Maruti Suzuki India, across 17 major Indian cities, only 25 percent of car occupants were found to be wearing the seat belt regularly while driving.

Kenichi Ayukawa, MD & CEO stated: "Seat belt is a primary safety system in a car and several studies show that its regular use can bring down injuries and fatalities in road accidents."

The survey concluded that use of seat belt is high in few cities where enforcement is stringent and appallingly low in the rest of the country.

Ayukawa further added: "Based on the findings of our research, we believe that an effective communication campaign across platforms, together with strict enforcement, will convince car users to make seat belt use a habit and support the government?s efforts for road safety."

According to World Health Organisation (WHO), seat belts are the primary restraint system that can reduce the risk of fatality by 45-60 percent. As per the data collated by the Ministry of Road Transport and Highways, for not wearing the seat belt miss led to 5,638 accident deaths across the nation last year.

DriveSpark Thinks!
Wearing the seat belt is the first thing to do when you sit in the car, which, decreases the percentage of risk during a crash. Maruti Suzuki India, through this campaign, has taken a big move to aware the people about wearing seat belts, PehniKya!